Tag Archives: conversions

Q&A Interaction Drives 157% Lift In Conversions

Marketing Guide

Q&A Interaction Drives 157% Lift In Conversions by Laurie Sullivan , Staff Writer @lauriesullivan, October 4, 2021 Q&As on product detail pages impact purchase behavior. They may not be the magic key, but a willingness to provide specific details about products is definitely important. That’s according to a PowerReviews survey of 7,500 consumers conducted in an … Continue reading Q&A Interaction Drives 157% Lift In Conversions →

How testing can give your email marketing a conversions boost

Email Marketing Tips

Holistic Email Marketing CEO Kath Pay shares tactics for getting the most from “the original push channel.” Chris Wood on September 17, 2021 Most marketers have some kind of email program, but are they emailing with a purpose? At the second day of MarTech, Kath Pay, CEO of Holistic Email Marketing, showed how testing emails … Continue reading How testing can give your email marketing a conversions boost →

Why Don’t Conversions in Google Ads and Google Analytics Match?

Google Advertisement

Kevin Webster September 13, 2021 If there’s one question that every search marketer has had to answer for a client, it’s this one: Why don’t my conversions in Google Ads and Google Analytics match? The answer is simple, yet hard to understand. It’s all about your attribution modeling. What is Attribution Modeling? For the purposes … Continue reading Why Don’t Conversions in Google Ads and Google Analytics Match? →

3 Best WordPress Popup Plugins to Boost Conversions (in 2021)

WordPress Plugins

Jared Atchison September 3, 2021 Do you want to know the best WordPress popup plugins to help you convert your website visitors to email subscribers and paying customers? A report by Econsultancy shows that 50% of companies say conversion rate optimization is a crucial part of their digital marketing strategy, and that’s where popups play … Continue reading 3 Best WordPress Popup Plugins to Boost Conversions (in 2021) →

How to Drive Online Conversions With Smart Shopping Campaigns

Conversion Techniques

Nicole Blanckenberg August 16, 2021 One of Google’s newest campaign subtypes, Smart Shopping, is fast becoming one of the best eCommerce campaign types for driving sales. Some online retailers reported an almost 80% increase in online conversions when they first incorporated Smart Shopping into their overall marketing plan. Other retailers have seen around 60%+ increases … Continue reading How to Drive Online Conversions With Smart Shopping Campaigns →

Video Marketing Metrics You Should Care About (Other Than Conversions)

Video Marketing

Erin Hynes July 27, 2021 In recent years, video has gained significant popularity amongst advertisers. According to Wyzowl’s 2021 State of Video Marketing report, 87% of video marketers report that video gives them a positive return on investment (ROI). One reason why video performs so well is that this ad format incorporates audio and visual … Continue reading Video Marketing Metrics You Should Care About (Other Than Conversions) →

How to Drive More Conversions (In Less Time) with Facebook Dynamic Ads

Facebook Advertisement

Akvile DeFazio April 26, 2021 Facebook provides advertisers with a wide variety of advertising products. However, few are as efficient at driving sales as dynamic ads, especially if you work in ecommerce. While dynamic ads tend to be more time-consuming to set up as they come with more requirements than a basic Facebook ad, don’t … Continue reading How to Drive More Conversions (In Less Time) with Facebook Dynamic Ads →

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