Paula Chiocchi June 10, 2021 Email and direct mail. These two have been battling it out for years. There are plenty of myths about both. Direct mail can’t be targeted. Email can’t be done at scale without going to Spam. Or my favorite myth, that they’re both “dying” channels (when people still check their mail … Continue reading Email vs. Direct Mail: The Contest of Cost & Conversions
Justin Herring May 23, 2021 I’m willing to bet you already know a lot about Facebook Ads. Facebook is still the most widely used social media platform with roughly 2.54 billion active daily users. Because of Facebook’s algorithm, non-paid content from family and friends are given priority in users’ feeds, making Facebook advertising a must … Continue reading How to Get More Conversions with Facebook Ads
Akvile DeFazio April 26, 2021 Facebook provides advertisers with a wide variety of advertising products. However, few are as efficient at driving sales as dynamic ads, especially if you work in ecommerce. While dynamic ads tend to be more time-consuming to set up as they come with more requirements than a basic Facebook ad, don’t … Continue reading How to Drive More Conversions (In Less Time) with Facebook Dynamic Ads
Alesia Commisso February 24, 2021 Whether you’re new to the industry or a weathered veteran, you know that the programmatic advertising space can be complex. The endless buzzwords, acronyms, and concepts in the field can quickly become overwhelming. To overcome this, it’s best to tackle one concept at a time. Today’s concept? Conversions. Conversions are … Continue reading See Your Conversions Clearly with View-Through Conversions
Syed Balkhi February 18, 2021 If you’re like many business owners, you use email marketing to stay in contact with your customers and nurture leads. After examining internal data and numerous outside case studies, it’s clear that email is one of the most effective ways to build rapport, increase sales, and grow your business. Globally, … Continue reading 4 Email Marketing Mistakes Affecting Your Conversions (And How to Fix Them)
Chris Christoff February 5, 2021 Have you ever landed on a website that takes forever to load? If you have, then I don’t need to tell you how frustrating the experience is. It’s a big enough reason for you to quickly exit from that site and probably decide never to return to it ever again. … Continue reading 3 Powerful Ways to Speed up Your Website and Increase Conversions
John Lincoln December 18, 2020 Did you know that only 8% of retail purchases happen online? That, of course, means the rest of these purchases happen offline, in the real world. For merchants who want to build a seamless connection between their in-store sales and their digital marketing, the Facebook API conversions tracker is the … Continue reading A Quick Guide to Facebook Offline Conversions API
Syed Balkhi November 18, 2020 As a business owner, there are plenty of ways to grow your business. Video marketing is an extremely popular strategy because it allows speakers to put the personality and value of the brand they’re representing on display through their tone and delivery. Webinars are an effective way to deliver this … Continue reading 5 Expert Tips for More Webinar Conversions
Rachel Smith November 17, 2020 If you’re an online retailer you’re always looking for ways to improve your online shop to help increase conversions and grow your business. Today, we’re going to be looking at 5 ways you can boost your conversions on your online shop. 1. Discounts and Promotions Discounts and promotions don’t necessarily … Continue reading 5 Ways to Boost Conversions on Your Online Shop
Joydeep Bhattacharya October 25, 2020 The average conversion rate of an ecommerce site is between 2-3%. It is hard to generate conversions because there are so many options available before the customers. Nowadays, there is a niche store available for almost every commercial search query which makes it hard for you to attract visitors to … Continue reading 6 Proven Tips To Improve Ecommerce Conversions
