by Deanna Zaucha December 31, 2015 Follow @deannazauchaDecember 31, 2015 Only 34% of marketers use Twitter to successfully generate leads.” – Hubspot You’ve already read the top tips for posting on Twitter, how to fully utilize a Twitter header photo, and what it takes to prolong the half-life of your tweets to improve engagement on … Continue reading 12 Twitter Stats to Help Your Small Business Get More Conversions [Infographic]
by Grant Thomas December 3, 2015 Follow @gsthomas22December 3, 2015 As we all know, promotions are an integral part of any e commerce sales strategy. However, many online retailers are still unclear on what types of promotions make the most sense for their business and how to effectively use these offers. In this article, I’ll … Continue reading 12 Ways of Driving Revenue and Website Conversions with On Site Promotions
by Alex Birkett December 1, 2015December 1, 2015 Show a landing page to a panel of experts and ask them what’s wrong with it – everyone will have an answer. Oh yes, everyone will have an answer. But how cohesive are these answers? How accurate? How actionable? Turns out, even if the panel consists of … Continue reading How To Use On-Site Surveys to Increase Conversions
by William Yates November 30, 2015 Follow @novacomcorpNovember 30, 2015 Landing pages are a very simple and inexpensive form of prospect or customer engagement, and when implemented and effectively optimised can deliver high prospect and customer conversion rates, generating more inbound leads for your business. The key to effective, high performance landing pages is simplicity. … Continue reading 6 Tips for Maximizing Landing Page Conversions
by Nora Flint November 28, 2015November 28, 2015 Being an expert at SEO is great. And knowing copywriting or video marketing to create compelling content is good as well. But when you can do BOTH? That’s when you can wear a big ol’ “S” on your chest… …because you’ll be impossible to stop. And today … Continue reading 11 Ways To Use Video to Drive Traffic And Conversions
by Rick Whittington November 22, 2015 Follow @rickwhittingtonNovember 22, 2015 Did you know that marketers who invest in optimization have higher conversion rates? Using data-driven best practices, A/B testing and other forms of marketing data can boost your company’s lead generation potential. Research indicates that marketers are focusing effort and budget on conversion optimization, which … Continue reading 10 Ways to Optimize Your Landing Page Copy for Maximum Conversions
By Nick Grant November 19th, 2015 Last time we talked we focused on driving new or regular readers to your site using product reviews. Tech sites lend themselves well to ongoing product reviews because new consumer electronics are constantly coming out. They also tend to cost a bit of money, so people are more likely … Continue reading How To Use Product Spotlights To Drive Conversions
Aggregated statistics from e-commerce sites across verticals reveal the dominance of mobile and the most popular on-site search terms. Pamela Parker on November 11, 2015 As we did last year, Marketing Land will be providing our readers with the latest information on holiday e-commerce activity weekly in 2016, giving retail marketers benchmarks as the season goes … Continue reading Online Retail Traffic And Conversions Warmed Up Last Week
Alex BirkettOctober 28, 2015 More choice equals freedom, right? Well, yes, but there’s a good body of evidence that the more choices we are presented, the less happy we are with the one we make. What does that mean for conversions, though? Retention? Revenue? The Psychology of Choice The most famous, and I believe the … Continue reading Does Offering More Choices Actually Tank Conversions?
Susan GilbertOctober 26, 2015 Monday Tips is a short list of the best finds across the internet to start your week off right. Today I have some website conversion resources to help you improve your sales and reach. Here’s four links with tips and tricks to kick start your Monday. Turning your subscribers into loyal … Continue reading Increase Your Website Conversions With These 4 Tools
