Erin McDonald — March 23, 2020 It is vital for all small businesses to have a website regardless of which industry it may be in. The rise of smartphones and other technologies has made it more important than ever for every small business to have a responsive and attractive website. 46% of all Google searches are related to a local business. How can your customers find you if you don’t have a website? In this article, we will go through why it is crucial for all businesses to have a website.
The Online Face of your Business
Your website is the digital representation of your business. This perception matters a lot. You might provide the best service, but if your website is slow and buggy, then this will reflect badly on your business. Therefore, it is vital to ensure that your website is representing your business in the best way possible. The best website for small business owners is one that perfectly represents the nature of their work.
Expand Your Reach
Your small business may be highly successful in your local area without the need for a website. However, without an effective website, this reach will always be limited, and it will limit long-term growth. A website opens up your business to a brand new audience, and you will be able to connect with many more customers that are interested in utilizing your services. A well-functioning website is one of the cheapest ways to market your business, and it can bring you sustainable leads. Users can access a website from a number of devices and from anywhere in the globe. One statistic that is important to note is that 57% of users would not recommend a business that had a poorly designed mobile website. Therefore, every small business should work on having an excellent website that users can reach.
Added Credibility & Professionalism
A website fuels the perception of your entire brand. If you have a professional website, then customers are more likely to see your small business as credible. You can display your services and products in the best way possible through a website. It allows you to easily convince customers why they should choose you. It can also be the hub where you produce informational content that helps establish you as a frontrunner in your industry. By providing content of value, you will be able to convert more qualified leads that will allow your business to grow.
If you have a professional website, then customers are more likely to see your small business as credible.
On the other hand, a missing website or an outdated website signals to a potential customer that your professionalism is lacking. They may end up going with one of your competitors if they have a more attractive website. Although the perception may not be accurate, customers won’t give you a second chance if your website is not up to par. The top websites for small business owners are those that are highly responsive and engaging on all devices.
Displaying Your Portfolio
A website gives you the chance to convince visitors why they should pick you. You can show off your previous projects and even add some case studies. This enhances your reputation, and it provides assurance for customers that you can do a similar job for them. The ideal website design for small business owners is one that shows off the portfolio to visitors.
A Long Term Investment
When it comes to spending a marketing budget, investment in a website provides a long-term rate of return that you simply won’t get elsewhere. A website is an investment in your company’s future, and it is one that will bring you excellent value. It is likely that you will make the initial investment back a couple of times in no time at all due to the extra customers that an optimized website can bring.
Increased Availability
Your business can’t be open 24/7. If you don’t have a professional website up and running, then your business goes to sleep outside of opening hours. A website is always available around the clock to provide information to potential customers. They can also engage with a chatbot to gain answers to any questions they may have. Essentially, a website allows your business to be far more accessible around the clock. Your business may have clocked out for the day, but your website will be working hard to automatically bring you more customers. A website provides the perfect place for your brand to shine through the day and through the night. The best small business websites in 2020 are those which provide a superior user experience and accessibility.
Essentially, a website allows your business to be far more accessible around the clock.
Make your website work for you! A professional and engaging website acts as a dedicated digital salesperson that works seven days a week, 365 days a year.
Closing Thoughts
You will now have a much clearer idea of why a website is so important for a small business. Your website is the first thing that many potential customers will see when reading about your business. Create the right impression, and you will be able to generate more high-quality leads that will allow your small business to grow. Small businesses don’t have the biggest budgets, but an investment in a website can provide one of the best returns. Rather than getting left behind, the time is right to work hard on your website to make it as inviting as possible.
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