Columnist Purna Virji explains why an AI-driven conversation agent can potentially be the best sales assistant you have, and provides advice for how to plan and implement your own chatbot. Purna Virji on July 21, 2017 Think back to five short years ago: Facebook IPO’d; Oxford American Dictionary named “gif” its word of the … Continue reading The name is Bot, Chatbot: How to shake up conversions with stirring conversations
Nicole Blanckenberg — June 30, 2017 Follow @https://twitter.com/StoreYaCom — June 30, 2017 Navigating AdWords can feel a bit like taming a beast, especially if you are new to advertising and struggling to get those conversions. The trick, like with any PPC campaign, is to keep focused on your desired customer. Whether it’s choosing keywords, creating … Continue reading 8 Hacks to Boost Conversions with AdWords
By Anand Srinivasan June 9th, 2017 Copywriters and content marketers have distinct roles to play in online marketing. Copywriters take care of all promotional materials. This includes drafting content for ads, flyers and most importantly the sales pages of your website. An ideal sales page takes the visitor through all the unique selling points of the … Continue reading Using The ‘Pair-Up’ Strategy To Increase Online Conversions
John Stevens — June 8, 2017 — June 8, 2017 According to research from Eisenberg Holdings, for every $ 92 spent on generating traffic only a measly $ 1 is spent on converting it. Interestingly, this explains why a lot of “research” on what works in conversion do not have a strong basis and, as … Continue reading 4 Simple Psychology Hacks that Will Seriously Boost Your Conversions
Driving more traffic is only good if you’re driving the right traffic. Columnist Ryan Shelley outlines three simple conversion goals you can track that will give you powerful insights into how your users are interacting with your website. Ryan Shelley on May 31, 2017 How do you know if what you are doing is … Continue reading How to track conversions like a pro
Michael Bellina — May 30, 2017 Follow @MigmanMedia— May 30, 2017 In the past, I’ve talked about using video as part of your marketing plan. I want to take it a step further and talk about how you can use video to increase conversions. Not just any video but specific types that explain and instruct … Continue reading Use Video…Good Video On Your Website For Better Conversions
By EmilyReifferMay 30th, 2017 Mobile users have unique needs and understanding their behavior is important for SEO as well as PPC conversions. But PPC experts especially need to make it easy for people to convert on a mobile device after clicking on an ad since there is a cost for every click. A website … Continue reading Mobile Usability Increases Conversions
By Jordan Kasteler May 9th, 2017 Gone are the days when you could write compelling content on your blog and attract a flock of new audience members. Now, people are busier than ever. To capture their attention, you need a page on your website that speaks to them with the right message at the right … Continue reading 5 Landing Page Tools to Boost Your Conversions
Review Sites Generate Higher Conversions Than Search, Social, Yelp Study Finds by Laurie Sullivan @lauriesullivan, May 22, 2017 Yelp has commissioned a survey from Nielsen, which argues that review sites drive higher conversions than search and social media. The survey of 2,000 U.S. adults, conducted late last year and released Monday, found that 92% of … Continue reading Review Sites Generate Higher Conversions Than Search, Social, Yelp Study Finds
Alex Jasin — April 16, 2017 — April 16, 2017 You’ve probably read posts like this before. Maybe you’ve even written a post or two about design yourself. The answer’s always the same old story, to “build quality content, and visitors will convert”. While there’s truth that high quality content typically performs better, this idea … Continue reading Seriously Boost Your Website’s Conversions With These 7 Design Tweaks
