By Rohan Ayyar October 19th, 2017 Digital business is in constant flux. As more brands than ever flood the already-saturated marketplace, producing innovative content is no longer a just supplement to marketing strategies. It is a cornerstone. With the fierce competition of native advertising and social media marketing, the power of storytelling cannot be underestimated. According … Continue reading Story-selling: How To Go From Storytelling To Conversions
By Ryan Kh October 12th, 2017 AdWords is an excellent source of high-converting web traffic. I have had colleagues that have used AdWords to generate over 50% of their business for several years. But for marketers without a background in PPC, Adwords can be hard to crack. One of the biggest challenges new marketers face is … Continue reading Adwords: Higher Conversions & Lower CPA With Manual Bidding
Google AMP: Mobile Conversions, Load Times, Click-Throughs Seem To Benefit by Laurie Sullivan , Staff Writer @lauriesullivan, October 9, 2017 Website load times increase. Conversion rates rise. Bounce rates decrease. Click-through rates jump from search to web pages. Companies have found that implementing Google Accelerated Mobile Pages (AMP) isn’t easy, but companies explain why it’s … Continue reading Google AMP: Mobile Conversions, Load Times, Click-Throughs Seem To Benefit
Danielle Riley — September 27, 2017 — September 27, 2017 stux / Pixabay When it comes to marketing, design isn’t just about making things look pretty. Don’t get us wrong—that’s definitely an important piece. But more often than not, the true measure of what makes a campaign, design, or any piece of marketing material successful … Continue reading How Good Design Increases Lead Conversions
John Lincoln — September 27, 2017 Follow @johnelincoln — September 27, 2017 FirmBee / Pixabay How would you like to drive even more visitors to your site and gain even more conversions with Google AdWords? Fortunately, you can do that with a few best-practices. Google AdWords is similar to other online marketing strategies in one … Continue reading 7 Savvy Tips To Double Your Google AdWords Conversions
By Shivangi Sharma September 21st, 2017 An eMarketer report establishes that the global sales from retail will surpass $27 trillion in 2020. There are tons of other studies pointing out to this one trend that online retail is growing at an incredible pace globally. However, as with all other growing industries, online retail too is … Continue reading 5 Ways To Boost Conversions Using Web Push Notifications
By Ann Smarty September 20th, 2017 Next time you walk into a store take special care to notice your surroundings. How air conditioned is the space? What music are they playing and at what volume? Are there any unusual scents in the air you might not expect, such as desserts coming from a department store where … Continue reading How Color Affects Conversions
Jonathan Chan — September 20, 2017 Follow @joncwrites — September 20, 2017 Is your company looking to get more out of social media this year? If so this post is for you! Today I want to talk about three big goals: how to get more Instagram followers, how to increase engagement and how to drive … Continue reading 3 Pro Tips for Increasing Instagram Followers, Engagement and Conversions
Yash Mehta — July 27, 2017 — July 27, 2017 If you are looking for effective ways to promote your website, the inclusion of videos on your website’s landing or product pages will perhaps serve you the best! Videos have been around since many decades now and our fixation to watching television is a clear … Continue reading Why You Should Use Videos To Boost Landing Page Conversions
Ana Gotter — July 22, 2017 — July 22, 2017 In today’s world, where we increasingly have an attention span that can’t even rival a goldfish and more distractions than ever, it’s hard to keep users engaged, focused, and on track. This means that it’s more difficult to get users to move through our “what” … Continue reading How to Optimize Your Social Media Videos for Conversions
