Warren KnightJuly 27, 2015 After reading a great article from Simon Kemp on We Are Social along with a recent article from Jeff Bullas, I noticed the significance on website conversion and driving traffic. Businesses are struggling with this and like Jeff, I am someone who wants to share knowledge and experience wherever possible. I … Continue reading 6 Top Tips for Website Conversion and Driving Traffic
Matt FarberJuly 24, 2015 So what is a good conversion rate anyway? Well that most likely depends on which benchmark you are looking at. When it’s time to do an analysis of lead conversion rates how do you even know where to start? There are so many different numbers that we marketers look at every … Continue reading What Lead Conversion Benchmarks are Important to Track?
Ray ChengJuly 21, 2015 We may think of email marketing as a relatively new phenomenon, but it’s actually been around for so long that’s probably older than a lot of today’s CMOs. You’d have to go back to 1978 to find the first email campaign. It was sent to a few hundred recipients, reportedly generating … Continue reading The Magic Content Marketing Ratio: Email Conversion Rate
Al GomezJuly 15, 2015 Here’s a common dilemma for businesses: you get PLENTY of online traffic on your website – BUT hardly any of them become actual paying customers. Sound familiar? It’s a well-known scenario even for big brands. Businesses do almost everything these days to attract audiences: from supporting a recent cause to uploading … Continue reading Why You Need to Learn Conversion Rate Optimization (CRO)
Design and conversion don’t need to be at war with each other. Columnist Jeremy Smith outlines some design techniques to help the two sides form a symbiotic bond. Jeremy Smith on July 9, 2015 I know what you’re thinking. A CRO person just said “best practices.” Holy *(^&%&^. Hurry up, tell everyone. We are going to … Continue reading 3 Design Best Practices That Web Designers And Conversion Optimizers Can Agree Upon
Owain PowellJuly 9, 2015 What is CRO? The web has always had a love affair with three letter acronyms. WWW, FTP, IRC… the list goes on. Well, now there’s a new one on the block called Conversion Rate Optimisation, or CRO for short. You might not of heard of it (true, it’s not very catchy), … Continue reading How Conversion Rate Optimization Can Help Your Website
Abbas RajaniJuly 9, 2015 What is the value of a website that looks amazing but at the end of the day it does not attract, convince, convert and delight the end user? The answer is probably nothing! The internet is getting crowded and websites are no more a company display profile; they are actually the … Continue reading Conversion Focused Web Design – What Designers Should Know
Bryan GudmundsonJuly 6, 2015 Email remarketing is arguably the single most powerful tool in an online marketer’s toolbox when it comes to reigniting abandoned leads. When done right, email remarketing is a very complex process, but broken down into its fundamental pieces, there are just three, basic steps: Acquiring contact information, Identifying user intent, Dispatching … Continue reading Email Remarketing Along the Conversion Funnel
Michael GeorgiouJuly 6, 2015 Almost 90 percent of all product assessments are related to color, indicates a study conducted by Quick Sprout. Each color has a psychological effect on us that goes deeper than we think. They have an enormous influence on our attitudes and emotions. For example, the color blue has a calming effect … Continue reading Increase Your Conversion Rate Using Colors in The Right Way
Brittany HurlburtJuly 2, 2015 Hate to break it to you guys but SEO is not the only means of traffic generation out there, and if you’re focusing solely on search traffic, you’re missing out. Social media has evolved from an engagement medium and is now a major source of website traffic, and we all know … Continue reading Why Social Media Traffic Is The Key To Conversion
