Stacey RudolphJune 30, 2015 When creating landing page content, there are some simple elements that will help you drive more conversions. While not universal truths that never change, these elements are prevalent in high converting pages, and common enough to see patterns to help you drive your own successes. 1. The Killer Headline. It … Continue reading How to Create Conversion Focused Content for Landing Pages
Megan MarrsJune 29, 2015 Landing pages allow you to deliver ultra-relevant messages to hyper-targeted audiences, speaking to specific user needs and improving conversions. In fact, companies with 30+ landing pages get 7x as many leads as companies with less than 10 landing pages. Good marketing is all about good landing pages, and the right gear … Continue reading 7 Landing Page Tools that Could Save Your Conversion Rates
Dani ZehraJune 22, 2015 Everyone talks about how one article or post on Buzzfeed or Huffington Post is all they need to get some real link juice on their website. Link juice means traffic, and link juice means better rankings but more than that link juice means higher chances for conversion which ultimately means a … Continue reading Why Traffic Awareness Goes Hand in Hand With Better Conversion
How do you get your site visitors to fill out those online forms? Columnist Tim Ash provides some tips based on understanding the human brain. Tim Ash on June 16, 2015 Online marketers love forms! That’s when the rubber meets the road — someone is about to take action — whether it is completing our … Continue reading Practical Conversion Tips For Creating Mindless Forms
WishpondJune 12, 2015 Type “growth hacks” into Google and the search results will fly off the page. Hundreds of so-called-tricks which promise to deliver 1000 percent conversion rate increases and an overnight doubling of revenue. This isn’t one of those articles. I’m not going to promise anything. I’m not going to give you untested, untried … Continue reading 5 Genuine Conversion Rate Optimization Hacks We’ve Seen Work
Angela Hausman, PhDJune 12, 2015 Last week, we began our discussion of 14 must-have metrics for digital marketing. We left off with those related to traffic generation. Today, we’ll talk about the rest of the must-have metrics for digital marketing. Must-have metrics for digital marketing Must-have metrics #6: Conversion rate Conversion metrics should be tied … Continue reading 14 Must-Have Metrics for Digital Marketing: Conversion and Revenue
Michael HannaJune 5, 2015 There was a day when you had to choose between quality pipeline and quantity of pipeline. However, with better practices, technology, and data, you can both grow volume, and increase the quality of your pipeline through conversions. The Old Way of Lead Creation Once upon a time, lists were a smart … Continue reading The Optimal Rate of Lead Generation and Conversion
Jasmine HenryMay 31, 2015 Is your website optimized for conversions? That’s something of a trick question. While there’s no question that certain websites are literal conversion machines, true optimization is technically impossible. The most effective marketers continue to refine, improve, test, and iterate to infinity. If you’ve already covered the conversion basics, such as including … Continue reading Beyond the Basics: 10 More Quick Wins for Conversion Optimization
Katey FerenziMay 29, 2015 Nearly every single effort on the part of an online business owner is a step toward increasing or optimizing their conversion rate. After all, you can be buying ads across the internet and pulling in hoards of traffic, but if none of those people convert –– all of that money is … Continue reading Conversion Rate Optimization: 22 Ways to Increase Site Speed, Performance and Security to Improve Customer Trust
Christian NkurunzizaMay 26, 2015 When managing your AdWords account, small unintentional mistakes can sink your business if not dealt with rapidly. Paul Downs, author of the late “You’re The Boss” column in the NY Times, learned a great lesson a few years ago: quantity means nothing without quality. Paul Downs makes custom conference tables, his business got … Continue reading When High Adwords And PPC Conversion Rates Are Bad For Business
