by Karen Taylor July 13, 2016July 13, 2016 While GE has consumer-facing boards on Pinterest, it’s the company’s B2B boards that get the lion’s share of attention—especially its Badass Machines page. It features the “biggest and baddest technologies produced by GE.” What’s sparking this major attraction? In a word, visuals. GE creates epic behind-the-scenes photos … Continue reading How to Leverage Visuals for Powerful Content Marketing
By Lia Boangiu July 13th, 2016 Updating old blog content is an interesting online marketing tactic. It doesn’t require a lot of hard work – unlike creating new content from scratch – and it brings a lot of benefits to the table. The only catch is that you need to have content that can be updated, … Continue reading Are You Guilty Of Allowing Good Content To Rot?
by Aaron Baar, Staff Writer, July 12, 2016 In a world where content is king, creating that content, making it relevant, scalable and easily found is of upmost importance. Accordingly, Accenture Interactive has started a Digital Content Studio that it hails as a “research-driven, creative strategy practice, created to explore the critical issues and opportunities … Continue reading Q&A With Accenture Interactive Content Studio’s Donna Tuths
You’ve put time and effort into your content, but it’s not getting the traction you’d hoped for. What can you do? Columnist Jayson DeMers helps identify the underlying issue and suggests solutions. Jayson DeMers on July 12, 2016 Shares are a big deal for content. These shares come in two forms: A user can share … Continue reading 3 reasons your content isn’t getting shared — and how to fix them
by Rebecca Lee White July 11, 2016 Follow @rleewhiteJuly 11, 2016 Improving your Facebook content strategy doesn’t have to be rocket science. There’s plenty of low-hanging fruit that can easily improve the effectiveness of your Facebook posts. The trick is to isolate the easy-to-adapt tactics that impact engagement with your brand’s posts. How to identify … Continue reading Facebook Content Strategy: Finding the Best Marketing Tactics
by James Scherer July 11, 2016July 11, 2016 Do you have a blog? Do you generate leads? Lead generation (through gated content) plays a pivotal role in the sales funnel of many businesses. It certainly has a central position in ours. But it’s exhausting – who are we kidding? Creating an entire ebook from scratch? … Continue reading How You Can Repurpose Your Content into Powerful Lead Generating Incentives
by Nadya Khoja July 8, 2016 Follow @nadyakhojaJuly 8, 2016 For those of you who were born (July 08, 2016) and do not know what SEO is–it stands for Search Engine Optimization. In a nutshell, this means using different methodologies to increase the amount of organic traffic to your site. In the past, many people … Continue reading A Foolproof Guide to Optimizing Your Content for Search
Content that generates traffic is great; content that generates leads and sales is better. Columnist Janet Driscoll Miller offers tips for content performance, from creation to optimization to conversion. Janet Driscoll Miller on July 8, 2016 Content marketing serves many purposes for an organization, not the least of which is to drive organic traffic … Continue reading Making your content perform beyond just SEO
by AJ Agrawal July 7, 2016 Follow @ajalumnifyJuly 7, 2016 SEO is all about your ability to be visible. You need to make sure that people can actually see your content, and video is the way to do it. With the right video, you’re taking advantage of the most powerful piece of content in the … Continue reading 6 Ways To Use Video Content For Increased SEO
by Lizzie Davey July 6, 2016July 6, 2016 There’s no doubt about it – creating an info-product is a huge task. In fact, for many people, the whole idea of creating something this sizable is completely overwhelming. Which is why it’s important to split the process into stages, especially when it comes to gathering inspiration, … Continue reading How to Successfully Organize Content Ideas for Your Infoproduct
