By Andrea Lehr July 19th, 2016 As one of the internet’s most popular publishers, there’s a good chance you’ve read an article or taken a quiz on BuzzFeed. The digital publisher has made a name for itself with it’s quick wit and playful content – it boasts more than 200 million monthly unique visitors and … Continue reading How 100 BuzzFeed Posts Debunk 3 Myths About Viral Content
by Laura Varley July 20, 2016July 20, 2016 One of the most important parts of editing content is fact-checking. If you write something that’s not totally accurate, people will notice and you will be called out on it. It’s an easy way to damage your reputation and stop readers from coming back to your site. … Continue reading Fact-Checking Guide for Content Marketers
Columnist Kerry Jones explains why content marketers need to be both technical wizards and artistic geniuses to land a job. Kerry Jones on July 20, 2016 The days of solely identifying with the left side (technically savvy) or right side (highly creative) of your brain are over for marketers, especially for those hoping to land a … Continue reading What do employers look for in a content marketer?
Columnist Julie Joyce gives us examples of how she uses spark files for content creation ideas that can lead to more links. Julie Joyce on July 20, 2016 What is a spark file? It’s like your own personal and less structured brainstorming session that never ends. I’ve only recently starting calling my mess of … Continue reading Using spark files for content creation
by Sahail Ashraf July 19, 2016 Follow @TalcontentJuly 19, 2016 Facebook seemingly knows no limits as it pushes its marketing potential for both brands and marketers. While everyone knows that using the platform makes sense if you represent a brand, there’s now a legit and very effective way to ensure that content is literally ‘on … Continue reading Branded Content On Facebook: How Does It Work And What Does It Do?
By Jonny Ross July 18th, 2016 Content marketing is a powerful way for organisations across all sectors to attract and retain an audience – and ultimately drive profitable customer action. Through the strategic and targeted distribution of regular high quality content, businesses can connect and build long term relationships with potential clients and customers online. … Continue reading Famous Content Marketers Tell How They Generate Ideas
by Kent Campbell July 17, 2016 Follow @reputationxJuly 17, 2016 Your company creates a lot of content. Some are owned, some earned, some paid, and some a combination. In today’s online environment, there is often a high degree of editability, even for content not necessarily owned by the brand. But resources are always tight, so … Continue reading How Much Time Should You Spend Editing Content?
by Kristen Hicks July 16, 2016 Follow @atxcopywriterJuly 16, 2016 Many SaaS companies like yours struggle to come up with content topics that are valuable to their audience, but they may not even know they’re sitting on a treasure trove of information. Every time a customer uses your software, it produces valuable data. You can … Continue reading How Your Product Use Data Can Become Valuable Content
by Andre Oentoro July 15, 2016 Follow @breadnbeyondJuly 15, 2016 The goal of in-house training is to raise the staff’s productivity to a new level. The amount of in-house training performed by companies is growing daily. According to Optimus Sourcing, the rising popularity of in-house training is due to several benefits: reduction in training and … Continue reading In-House Training: 4 Types of Content You Need to Boost Staff Productivity
by Darnelle O’Brien July 13, 2016 Follow @thekissagencyJuly 13, 2016 We all know blogging is important for business – and most (some) of us enjoy it – so why is it that sometimes it just doesn’t happen? Time. The fateful foe of a small business owner. So when you realise you haven’t posted for an … Continue reading 7 Ways to Repurpose (Not Regurgitate) Old Content
