by Sahail Ashraf July 6, 2016 Follow @TalcontentJuly 6, 2016 Content ain’t what it used to be. In the old days you could quite legitimately rely upon long written content, with a few keywords thrown in for good measure. With social media becoming very much a quick and visual channel though, that has all changed. … Continue reading How To Create Long Lasting Social Media Content
by Tony Messer July 6, 2016 Follow @AntonyMesserJuly 6, 2016 It’s tough running an Ecommerce store these days. Whatever you’re selling, the chances are you’re up against some pretty stiff competition. It can feel like you’re a little mom and pop shop trying to compete against the 900 pound ecommerce gorillas like Amazon. And if … Continue reading 6 Surprisingly Simple Ecommerce Content Marketing Tips
by Laurie Petersen, July 5, 2016 For 16 years, Ethelbert Williams drove go-to-market and channel expansion strategies for consumer giants Kimberly-Clark, Procter & Gamble, L’Oreal and Unilever. As CMO of InstaNatural, a natural organics products company in Orlando, Fla., he is responsible for global marketing, brand development and sales strategy. Williams speaks next month at … Continue reading Weaving Channel-Specific Content For An Expanding Brand
by Roee Ganot July 5, 2016 Follow @RoeeGanotJuly 5, 2016 Content is and will remain the top priority for online marketing. Even if you run PPC or other ad campaigns, content marketing is the best way to get quality visits to your sites, and it can be done entirely for free. Yet there is a … Continue reading What Is Quality Content From Google’s Point Of View
by Rupert Adam July 5, 2016 Follow @emailcenterJuly 5, 2016 Dynamic content is a term used for when the body of an email changes depending on the recipient, going beyond simple first name personalisation. Forget having to spend time on creating multiple emails with content variations, with dynamic content you can use one email campaign … Continue reading What Is Dynamic Content And How Is Data Used?
Columnist Derek Edmond describes his company’s method for keeping SEO and content marketing teams performing at a high level for the duration of an ambitious campaign. Derek Edmond on July 5, 2016 A few weeks ago, I gave a presentation on a SEO-centric content marketing program that members of our team have been engaged in across a … Continue reading How to maintain content marketing focus in long-running SEO programs
by Corey Young July 5, 2016July 5, 2016 Warning: This post is about to get meta The terms “Title” and “Meta Description” are often thrown around in articles about search engine optimization (SEO), many of which give advice on how to use these “tags” to take your strategy to the next level. But what are … Continue reading Meta: The Crown that Makes Content King
by Nancy Grace July 5, 2016July 5, 2016 You must expend a lot of effort to make content go viral on social media because it has to be innovative, relevant, and catchy. Content marketing is the most important part of social media without which it will be challenging to get leads, user engagement, and business … Continue reading 6 Strategies That Will Increase Your Social Media Content 100% With Only 50% Effort
How do you create a global content marketing strategy? It’s a daunting task. But columnist Rebecca Lieb offers some tips to help you meet the needs of each region, country and locality. Rebecca Lieb on July 5, 2016 Enterprises are only just starting to incorporate content marketing as a discipline into the mix, and as … Continue reading Scaling content marketing to a global level
by Anna Rodriguez July 5, 2016 Follow @annrodriguez021July 5, 2016 Nearly all large corporations and small businesses are on social media. Even your kids’ lemonade stand probably has a Facebook page. There’s single explanation for this trend: everyone is on social media. According to recent data, there are more than 2.3 billion active social media … Continue reading 9 Secrets To Improving Social Media Content Engagement and Performance
