The standard is aimed at making programmatic personalized ads a reality across devices and ad formats. Ginny Marvin on October 20, 2016 The IAB Tech Lab released a standard for dynamic content ads this week for public comment. The standard is a schema (structured meta data) aimed at increasing the relevancy of ads — and eliminating the … Continue reading IAB releases schema standard for dynamic content ads
by Jim LounsburyOctober 19, 2016 Who is your perfect content partner? A big brand? A cool start-up? A charity you believe in? Or is it a repeat customer who puts you on a retainer to create artful short film projects with great budgets? (Don’t laugh, they do exist). In today’s highly collaborative world these opportunities … Continue reading The 4 Secrets to Landing Your Ideal Content Partner
What’s the deal with Google Posts? Columnist Tony Edwards explains this invite-only Google feature and discusses its potential implications for search marketers. Tony Edward on October 17, 2016 Google has been testing a new content platform called “Posts with Google,” and it could have a huge impact on brand searches, for both paid and … Continue reading What Google’s experimental content podium means for SEO
by Jessica Mehring Follow @horizonpeakOctober 17, 2016 If you’ve been in marketing for more than a hot second, you’ve no doubt heard of the Buyer’s Journey. What you might not know is that this journey has dramatically changed in the last decade. 67% of the buyer’s journey is now digital. Today’s buyer is up to … Continue reading Using Interactive Content to Capture Attention Early in the Buyer’s Journey
by Jeff BullasOctober 16, 2016 Our attention spans are diminishing. We crave short, sharp bits of content that we can consume in a heartbeat without much thinking or effort. It’s no surprise then that visual content is 40 times more likely to get shared on social media than other types of content. That’s why social … Continue reading 10 Types of Visual Content On Instagram That Get Shared Like Crazy
Columnist Rachel Lindteigen explains how marketers can use the five Ws and one H of writing to create better content. Rachel Lindteigen on October 14, 2016 Think for a moment about the last piece of content you published. Was it a blog post, a new page on your website, an e-book, a video or something … Continue reading 6 questions from elementary school are key to content creation success
by Yash MehtaOctober 14, 2016 The concept of native advertising is relatively old and it basically involves advertisements that go hand in hand with the look and feel of the content that they are surrounded with. Ever since the concept of native advertising along with content came into existence, there has been an increase in … Continue reading The Future of Native Advertising in Content Marketing
By Jonny Ross October 14th, 2016 Content creation is one of the most vital aspects of digital marketing – posting content that will inform, interest and amuse your online audience so that you’re one of the first places they turn to when they go online. This means creating content of a consistently good quality on … Continue reading 7 Top Tools For Content Creators
by Kristina Jaramillo Follow @GetLinkedInHelpOctober 13, 2016 I love creating challenger sales and marketing content. For example, my article “CMOs Are Failing to Go Beyond Brand Awareness,” questions the actions of CMOs at organizations like Xerox, Wiley, Lithium, G2Crowd, and XOJet. And, in my recent series, I question the thoughts, ideas, actions and content of … Continue reading LinkedIn Marketing & Social Selling Advice: Stop Being a Wuss with Your Content and Discussions
by Jefri YonataOctober 13, 2016 It’s been said again and again that video content is crucial for helping your business grow in the digital age. Maybe a couple of years ago you’d take that statement for granted. But now, it’s not something that you can gloss over anymore. But have you ever really thought about … Continue reading 4 Vital Reasons Why Video Content Is Awesome For Marketing
