4 Upshots Of Content Marketing’s Explosive Growth by Adam Rossow , May 3, 2018 Content marketing is moving at light speed and expected to be worth $412 billion by 2021, according to market study by Technavio. Companies of all sizes are reallocating their digital ad dollars to content marketing because it’s one of the most … Continue reading 4 Upshots Of Content Marketing’s Explosive Growth
Tag Archives: Content
How to use good ol’ PPC to support fun and creative branded content
Contributor Kevin Lee looks at creative synergies and the power of collaboration to increase the efficiency of branded content using PPC campaigns Kevin Lee on May 2, 2018 Branded content and pay-per-click (PPC) aren’t ordinarily included together in the same section of a digital media plan, but there are definite synergies between these two marketing … Continue reading How to use good ol’ PPC to support fun and creative branded content
Searcher intent: The secret ingredient behind successful content development
Contributor Dave Davies takes the guesswork out of determining what type of content will resonate with an audience by creating Excel formulas to help determine what a searcher may be looking for. Dave Davies on May 2, 2018 Google’s goal is to satisfy a searcher’s intent. When a user finds what they’re looking for … Continue reading Searcher intent: The secret ingredient behind successful content development
How to use a podcast to create smart and usable content
In the last of this three-part series, Contributor Sherry Bonelli says a podcast might be an audio file, but you can create unique written content from it to help with your branding and SEO efforts. Here’s how. Sherry Bonelli on May 1, 2018 This is Part 3 of a three-part series. Here are Part … Continue reading How to use a podcast to create smart and usable content
How Visual Content Can Improve Readership of Your Brand’s Emails
Personal Branding Blog — April 28, 2018 — April 28, 2018 An email marketing strategy is still one of the best ways your personal brand can connect with your audience in a meaningful way. The type of communication is important for increased sales and return customers. You can grab their attention through strong visuals that … Continue reading How Visual Content Can Improve Readership of Your Brand’s Emails
Facebook now letting users appeal posts that were removed for violating content standards
For the first time ever, Facebook has published the guidelines its internal teams use to decide what content is allowed on the site. Amy Gesenhues on April 24, 2018 For the first time ever, Facebook has released the guidelines its internal content review teams use to determine whether or not to remove a post … Continue reading Facebook now letting users appeal posts that were removed for violating content standards
7 ways protections for online content are being eroded
Recent changes to Section 230 of the Communications Decency Act raise questions about how safe from liability publishers will continue to be for user-generated or third-party content. Contributor Wesley Young discusses threats on the horizon to those protections. Wesley Young on April 24, 2018 Section 230 of the Communications Decency Act (CDA) is critical … Continue reading 7 ways protections for online content are being eroded
10 Powerful Ways to Use Short Videos in Your Content Marketing Strategy
Young Entrepreneur Council — April 20, 2018 Follow @YEC — April 20, 2018 1. Optimize for the Silent Social Video Snippet Video snippets that are embedded within social feeds such as Facebook and Instagram are driving how marketers utilize video this year. These videos play automatically, but silently, as a user scrolls down their feed. … Continue reading 10 Powerful Ways to Use Short Videos in Your Content Marketing Strategy
Top Funnel Content: How to Drive Sales, Leads, and Growth to Your Online Store With Strategic Broad Niche Content
By Catalin Zorzini April 18th, 2018 You have finally found your perfect niche and you’re ready to start driving traffic to your site using content. However, don’t you ever feel that content that is super niched down gives you little wiggle room to expand your content creatively? Extending your content range allows you to expand … Continue reading Top Funnel Content: How to Drive Sales, Leads, and Growth to Your Online Store With Strategic Broad Niche Content
Thin Content: How to Diagnose and Fix the Issue
By Ann Smarty April 17th, 2018 “Thin” content is one of the most misused and loose terms in our industry. Whenever there’s an inexplicable drop in rankings, a lot of experts are ready to jump in and blame an alleged “thin” or “duplicate” content penalty. On the other hand, whenever Google is willing to confirm … Continue reading Thin Content: How to Diagnose and Fix the Issue
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