Contributor Randy Apuzzo explains how blockchain for content can help build trust and transparency in the digital economy, in keeping with the spirit of GDPR. Randy Apuzzo on April 16, 2018 The application of blockchain to content authentication has been gaining traction, and it may get an extra push from the zeitgeist brought about … Continue reading How GDPR may help drive blockchain usage for content
Millennials Find Content Inspiration From Pinterest, YouTube by Laurie Sullivan @lauriesullivan, April 10, 2018 Storyblocks, a subscription service for stock videos, audio and images, spoke with more than 1,000 content creators between the ages of 18 to 65 across the United States to study today’s creative trends and behavior. The study provides insights into where … Continue reading Millennials Find Content Inspiration From Pinterest, YouTube
By Adrienne Erin April 9th, 2018 As someone involved in business or marketing, you’ve probably heard about how well-made video content can engage your audience and make them more interested in your product, service or brand. However, maybe you’re in an industry perceived as dry or highly technical and don’t think video marketing is a … Continue reading How to Create Gripping Video Content for Any Industry
Beatrice McGraw — April 7, 2018 Follow @McgrawBeatrice — April 7, 2018 The tone of voice in content development is critical. It is something that most marketers forget to focus on. Tone of voice in content is not what you say, but how you say it. It’s actually the tool that enables us to have … Continue reading 3 Keys to Develop a Powerful Tone of Voice in Content Marketing [Infographic]
Contributor Jordan Kasteler explains how to use webinars you’ve created to develop new content and become a marketing and link-building machine your competitors can’t keep up with. Jordan Kasteler on April 5, 2018 Creating large amounts of valuable content is a universal challenge for marketers. Doesn’t matter if we’re talking about images, articles, blog … Continue reading 7 ways to turn a webinar into a stream of link-attracting content
Taylor Gordon — April 2, 2018 — April 2, 2018 Editing and writing are two completely different functions. Writing I love. I don’t love editing as much. Regardless of my preference, I do know that executing work with minimal (if any) editing issues for clients is integral. After all, your work is your reputation. Publishing … Continue reading 4 Tricks for Self-Editing Your Blog Posts and Other Content
Susan Gilbert — March 28, 2018 Follow @SusanGilbert — March 28, 2018 How Visual Content Can Improve Readership of Your Emails Is your business not receiving enough leads and conversions from your email marketing campaigns? Visual content can work extremely well whether you include a photo or video that tells a story, illustrates important points, … Continue reading How Visual Content Can Improve Your Email Marketing
Susan Friesen — March 30, 2018 Follow @eVisionMedia — March 30, 2018 Businesses adapt and change as they grow and often these changes are overlooked on their website. While you may have added another offering and placed it in your website navigation, it’s important to assess how that new product or service alters your overall … Continue reading Does Your Website Need a Content Makeover?
How to deliver visually rich user experiences on mobile without dragging down page performance. We all know the adage, “A picture is worth a thousand words,” meaning that a complex idea can be conveyed in just one image. The phrase was made popular nearly 100 years ago in an article about the power of images … Continue reading Delivering optimized media-rich content for mobile
By Mark Gadala-Maria March 27th, 2018 For years, a company’s content strategy has for long revolved around its own blog. But, the rapid evolution of social networks and mobile delivery methods (like AMP) have made it necessary to decentralize a company’s content strategy. As 2017 wraps up, it’s becoming clearer and more evident … Continue reading Content Autopsy: It’s Time to Decentralize Your Content Strategy
