Jason Davis — June 13, 2018 Follow @weareelement502 — June 13, 2018 Content creation looks easy right? Until you sit in front of a keyboard and watch the cursor blinking at you. Creating content is very time consuming and requires research, discipline, and motivation. Your SEO content strategy should encompass how you can deliver new, … Continue reading SEO Content Strategy Guide
The biggest roadblocks in the way of content marketing success are process-related, says contributor Rachel Lindteigen. In this column, she explains how to break through. Rachel Lindteigen on June 7, 2018 at 3:19 pm We all know content marketing is important to our businesses. We know we need to blog. We’ve heard video is “the … Continue reading 3 tips for overcoming content production obstacles
Jessica Mehring — June 1, 2018 Follow @horizonpeak — June 1, 2018 Data is persuasive stuff. It lends authority to the marketing content you write, increases your (and your company’s) credibility as an expert, and can even convert skeptics into believers. In fact, a recent Buzzsumo report found that original research (i.e. data you gather … Continue reading Content Types: Infographics
By Valentine Ferrari May 31st, 2018 Part of being a successful blogger isn’t just finding the right niche, but being able to continue creating great content for this same niche over the long haul. Although at first it might seem that you’ll never run out of great ideas or topics, sometimes it just happens. Maybe you … Continue reading 5 Tips To Keep On Creating Great Content In The Same Niche For A Long Time
Many people may think social media beats email in terms of ROI, but contributor Len Shneyder disabuses us of that notion, explaining how this workhorse medium can also bolster your other efforts. Len Shneyder on May 24, 2018 As a platform, email has become such a norm that unless you’re a regular and devout … Continue reading Email: The oft-overlooked backbone of successful content marketing & SEO
By Joyce Chou May 24th, 2018 With an annual spending power projected to hit $1.4 trillion by 2020, it’s no wonder millennials are a hot topic for marketers all over. More than ever, businesses must tailor their content strategies to appeal to millennials—but how do you effectively market to and engage this group? Typecast as lazy … Continue reading How Millennials Consume Content (& How to Better Engage Them)
Andrew Gazdecki — May 22, 2018 Follow @biznessapps — May 22, 2018 For some time now, paid advertising has been used as a reliable strategy to gain new customers. Unfortunately, paid ads are becoming less effective. The modern day consumer doesn’t want to be blatantly sold to, they want to organically learn about a company … Continue reading Why Your Small Business Should Have A Content Marketing Strategy
Going beyond keywords to write high-quality content that attracts new customers and is SEO-friendly is the way to go, says contributor Jessica Foster. Here she shares eight ways to create content that satisfies people and engines. Jessica Foster on May 9, 2018 Just when we thought the saying “Content is king” was gone for … Continue reading Beyond keywords: What really matters in SEO content
Chris Reid — May 5, 2018 — May 5, 2018 Over the past year, Google has been referring to their shift to a mobile-first index. According to many experts, it’s one of the most significant changes to Google search results for quite some time. In this post, we’ll look at what the update means, how … Continue reading Mobile-First Indexing: What Google’s Latest Algorithm Update Means For Your Content Marketing
If you’re looking for new, inspirational and trendy content ideas, consider using sites that provide answers and solutions, says contributor Jeremy Knauff. Here are 5 good places to start. Jeremy Knauff on May 4, 2018 Creating useful and engaging content is an essential part of search engine optimization (SEO) and link building today. While … Continue reading Where to find ideas for content your audience will love, look at and link to
