By Abhishek Talreja July 12th, 2018 As a business owner/marketer, keeping your social pages active can be challenging. The organic visibility of social posts has considerably declined over the past few years. It’s, therefore, necessary to have a regular publishing schedule to ensure that your business gets the desired organic visibility among your target audience. … Continue reading 10 Marketing Experts Share Tips and Tools for More Effective Content Curation
Your content may be terrific, but if you lack a smart outreach plan, you’re going to fall short, says contributor Jeremy Knauff. Here are several tactics and email templates you can use to execute a thoughtful link-building outreach campaign. Jeremy Knauff on July 11, 2018 In my last article, I outlined several tactics for … Continue reading Link to my awesome content, please!
Contributor Janet Driscoll Miller helps you determine how to make your website lean and mean without eliminating big traffic drivers. Janet Driscoll Miller on July 9, 2018 I recently worked with a client to relaunch their website, and as part of the process, the client chose to cull much of its content in an … Continue reading Be careful what content you cut from your site
In this age of sound bites and clickbait headlines, contributor Matt Umbro contends it’s more important than ever to dig deeper into what we’re told. Matt Umbro on July 6, 2018 at 5:03 pm I’m a big fan of Twitter because it provides me with instantaneous information and commentary. It lets me see what’s trending … Continue reading If content is king, then context is queen
IAB Creates Branded Content Studio Directory To Aid Media Buyers by Sara Guaglione , July 2, 2018 The Interactive Advertising Bureau (IAB) has created a directory of branded content studios operated by publishers, with the hope that it will “help buyers more easily identify publisher content studio offerings to meet their goals.” A committee at … Continue reading IAB Creates Branded Content Studio Directory To Aid Media Buyers
There are three basic strategies for dealing with thin content: update, redirect or noindex. Contributor Kristopher Jones looks at each and says to always keep the purpose of the content in mind when making any change. Kristopher Jones on June 29, 2018 Some people look at the changes Google makes to its algorithm as … Continue reading Parsing pages: Is it better to update or remove thin content?
Jenn Villa — June 29, 2018 — June 29, 2018 FreeCliparts / Pixabay Let’s begin by driving this point home— hard. No matter how awesome you are at search engine optimization (SEO), no matter how large your network is, no matter how much you invest in pay-per-click (PPC) ads, YOUR VIDEO CONTENT IS NOT GOING … Continue reading How to Make Bomb YouTube Content That’s Worth Watching, Rewatching & Sharing
Lena Speir — June 27, 2018 — June 27, 2018 Did you know that people on Facebook comment on live content 10 times more than an uploaded video? That’s a fact that your small business can’t ignore. Facebook Live was introduced in 2016 and allows you to share live content with followers and friends on … Continue reading Integrating Live Video Content into Your Small Business
Patti Podnar — June 17, 2018 Follow @PodnarWriting — June 17, 2018 My business is content marketing, but there’s not always a clear line between content marketing and business strategy. In the digital world, the two become so enmeshed that the average shopper doesn’t always distinguish between bad website content and bad business practices. They … Continue reading 7 Annoying Ways Your Website Content Makes Customers Hate You
Susan Gilbert — June 14, 2018 Follow @SusanGilbert — June 14, 2018 How Do You Know If Your Content is Subject To Copyright Laws? Images, music, and videos are what help attract visitors and create an interest for your brand on social media networks like Facebook, Instagram, Pinterest, YouTube and Twitter. This is where we … Continue reading Find Out Whether Your Content Is Subject to Copyright Laws [Infographic]
