IAS Brand Safety, Suitability Shows How Marketers Identified 61% Of Dangerous Content by Laurie Sullivan @lauriesullivan, August 22, 2023 Measure, calibrate, and optimize are part of a new strategy outlined in a white paper from Integral Ad Science released Tuesday. For advertisers it has become a critical part of managing media quality for campaigns. More … Continue reading IAS Brand Safety, Suitability Shows How Marketers Identified 61% Of Dangerous Content
AI tools are hyped as a as a shortcut to content creation for marketers. However, irresponsible use can get you in trouble. Michael Brenner on July 14, 2023 Artificial intelligence continues to take the marketing world by storm. The genie is out of the bottle, and it’s not going back in. For example, Verified Market … Continue reading 9 best practices for AI tools in content creation
Google Calls For Industry Talks On AI Content Ethics by Laurie Sullivan @lauriesullivan, July 9, 2023 Google Friday invited members of the web and artificial intelligence (AI) communities to help develop complementary protocols and standards governing AI-related content. The move reflects increasing concerns that AI can leverage web data in new ways, raising ethical challenges … Continue reading Google Calls For Industry Talks On AI Content Ethics
By Natasha Ishak July 01, 2023 In the online world of social media, where virality is currency—literally, in many instances—Black content creators who start big trends rarely get a payday. Whether it’s starting dance crazes that get coopted by white TikTokkers, who then bag big endorsements, or setting fashion trends online that end up … Continue reading How this company is giving Black creators an all-in-one platform for their content
Google: Thin Content Does Not Mean Less Words In Copy by Laurie Sullivan , Staff Writer @lauriesullivan, June 23, 2023 There seems to be some confusion among search professions about the number of words used in copy. The best word count needed to succeed in Google Search is not a thing, tweeted Google Search Liaison Danny … Continue reading Google: Thin Content Does Not Mean Less Words In Copy
Google and Meta to Pay Media Outlets for News Content in Canada Brad Anderson / Jun 23, 2023 The Canadian Senate has passed legislation requiring websites like Google and Meta to compensate news organizations for information that has been syndicated or repurposed. This occurs at a time when Prime Minister Justin Trudeau’s administration is … Continue reading Google and Meta to Pay Media Outlets for News Content in Canada
‘Undesirable’ Facebook content has prompted legal action from Malaysia against Meta Deanna Ritchie / Jun 23, 2023 The government of Malaysia has threatened to file a lawsuit against Facebook’s parent company, Meta Platforms, for failing to remove illegal or inappropriate material from Facebook. The Malaysian Communication and Multimedia Commission (MCMC) is worried about hate … Continue reading ‘Undesirable’ Facebook content has prompted legal action from Malaysia against Meta
Explore why employee advocacy could be a game-changer, with practical tips, examples and actionable steps to get started today. Stephanie Trovato on June 21, 2023 Picture this. You’ve just hit the “publish” button on your company’s latest blog post. A masterpiece, full of trend analyses, punchy insights and actionable takeaways. Once upon a time, you … Continue reading Employee advocacy: The untapped goldmine in your content marketing strategy
Popular subreddits plan to extend API protests indefinitely Will Shanklin Moderators from popular Reddit communities say they plan to extend their blackout protests indefinitely. Many of the subreddits protesting the company’s API changes were initially scheduled to participate only from Monday to Wednesday this week. But the vow to extend the demonstration came after … Continue reading Popular subreddits welcomed porn content to protest Reddit’s API changes
Creating your best content involves more than accurate information. Here’s why user experience is a can’t-miss feature of effective content. Michael Brenner on June 14, 2023 Too many businesses seem to forget or ignore the importance of the user experience (UX). If you don’t consider the emotional reaction to a product, service or feature, you’ll … Continue reading Why prioritizing UX always leads to better content creation (and how to do it)
