By Natasha Ishak July 01, 2023 In the online world of social media, where virality is currency—literally, in many instances—Black content creators who start big trends rarely get a payday. Whether it’s starting dance crazes that get coopted by white TikTokkers, who then bag big endorsements, or setting fashion trends online that end up … Continue reading How this company is giving Black creators an all-in-one platform for their content
Google: Thin Content Does Not Mean Less Words In Copy by Laurie Sullivan , Staff Writer @lauriesullivan, June 23, 2023 There seems to be some confusion among search professions about the number of words used in copy. The best word count needed to succeed in Google Search is not a thing, tweeted Google Search Liaison Danny … Continue reading Google: Thin Content Does Not Mean Less Words In Copy
Google and Meta to Pay Media Outlets for News Content in Canada Brad Anderson / Jun 23, 2023 The Canadian Senate has passed legislation requiring websites like Google and Meta to compensate news organizations for information that has been syndicated or repurposed. This occurs at a time when Prime Minister Justin Trudeau’s administration is … Continue reading Google and Meta to Pay Media Outlets for News Content in Canada
‘Undesirable’ Facebook content has prompted legal action from Malaysia against Meta Deanna Ritchie / Jun 23, 2023 The government of Malaysia has threatened to file a lawsuit against Facebook’s parent company, Meta Platforms, for failing to remove illegal or inappropriate material from Facebook. The Malaysian Communication and Multimedia Commission (MCMC) is worried about hate … Continue reading ‘Undesirable’ Facebook content has prompted legal action from Malaysia against Meta
Explore why employee advocacy could be a game-changer, with practical tips, examples and actionable steps to get started today. Stephanie Trovato on June 21, 2023 Picture this. You’ve just hit the “publish” button on your company’s latest blog post. A masterpiece, full of trend analyses, punchy insights and actionable takeaways. Once upon a time, you … Continue reading Employee advocacy: The untapped goldmine in your content marketing strategy
Popular subreddits plan to extend API protests indefinitely Will Shanklin Moderators from popular Reddit communities say they plan to extend their blackout protests indefinitely. Many of the subreddits protesting the company’s API changes were initially scheduled to participate only from Monday to Wednesday this week. But the vow to extend the demonstration came after … Continue reading Popular subreddits welcomed porn content to protest Reddit’s API changes
Creating your best content involves more than accurate information. Here’s why user experience is a can’t-miss feature of effective content. Michael Brenner on June 14, 2023 Too many businesses seem to forget or ignore the importance of the user experience (UX). If you don’t consider the emotional reaction to a product, service or feature, you’ll … Continue reading Why prioritizing UX always leads to better content creation (and how to do it)
Andrew Tarantola @terrortola For a product that its own creators, in a marketing pique, once declared “too dangerous” to release to the general public, OpenAI’s ChatGPT is seemingly everywhere these days. The versatile automated text generation (ATG) system, which is capable of outputting copy that is nearly indistinguishable from a human writer’s work, is … Continue reading Senate bill would hold AI companies liable for harmful content
ClashTV CEO Wants To Strengthen Streetball In Streaming Content Culture by Laurie Sullivan @lauriesullivan, June 13, 2023 Jonathan Anastas, CEO of interactive live-streaming platform ClashTV — formerly at MotorTrend Group, Activision Blizzard, Atari, and Omnicom — wants to bring streetball into the minds of brands and consumers, mostly young and diverse consumers who consume short-form … Continue reading ClashTV CEO Wants To Strengthen Streetball In Streaming Content Culture
B2B Marketers Need Content Personas by Mark Morse , June 8, 2023 The following was previously published in an earlier edition of Marketing Insider. Audience personas have anchored modern B2B marketing for decades. We’ve gotten increasingly detailed, even scientific, about our prospective customers’ daily lives — everything they do, think, experience, and feel within their … Continue reading B2B Marketers Need Content Personas
