Susan GilbertFebruary 11, 2015 Leading With Content By now, you’ve probably seen that only quality content is king when it comes to online or offline profitability. What you might now have seen is how powerful content becomes, in terms of profit, when you give it away. Yes, you read that correctly. In today’s digitally social … Continue reading Lead Generation Using Content, Surveys and Bonuses
by Michael Georgiou February 11th, 2015 Michael Georgiou Michael Georgiou is the CMO and Co-founder at Imaginovation, a web design & mobile apps development firm in Raleigh, NC. He’s a dynamic business professional and entrepreneurial guru with proven success in creative strategy, online branding, project management, and communication projects in both the public and private … Continue reading 3 Building Blocks Of Content Marketing Success
Matt Witkowskyj Matt’s a Content Coordinator at Search Engine People and a graduate from Wilfrid Laurier University in Communications & Business Management. He’s interested in all things marketing, advertising, politics, new media and loves technology in general. 1 This is a guide on how to promote video content on YouTube, with significant focus on channel … Continue reading How To Promote Your YouTube Video Content
Creating great content and distributing it to an audience is not as easy as it sounds, but columnist Arnie Kuenn has an 8-step process to help you get there. Arnie Kuenn on February 9, 2015 Over the past few years, marketing as we used to know it has changed a great deal. In addition to … Continue reading 8 Moves To Creating Content Your Market Will Find Love
Marie AlonsoFebruary 6, 2015 Now more than ever, social media and content marketing are driving business branding and lead generation campaigns. Social media for B2B and B2C enterprises of all sizes – especially small businesses – is a highly controllable and low cost platform for content marketing promoting brand engagement, client recruitment and even customer … Continue reading Social CRM: Cool Tool for Driving Content & Brand Marketing
Email marketers are constantly looking for the ‘key’ to success in their medium, the magic formula that significantly boosts open rates, conversions, click-throughs and sales from marketing emails sent out to customers. Unfortunately, there is no such shortcut, but there is something called Dynamic Content that could do wonders for your next campaign. What is … Continue reading Dynamic Content and Why You Should Be Using It
by Jessica Davis February 5th, 2015 Jessica Davis Jessica Davis is a Senior Copywriter with Godot Media – a leading content writing services company. She works closely with other article writers at Godot, creating engaging content for the company’s clients. Her other interests, besides content and social media marketing, are technology, sports and fashion. … Continue reading How To Use Content Discovery Tools To Boost Your Marketing Campaigns
After noting a lack of standardized content strategy documents, columnist Jonathan Blank has created his own. Feel free to use and modify to suit your own business! Jonathan Blank on February 5, 2015 Over the last six months, I’ve seen no less than ten different structures for content strategy documents – and that’s just from talking to … Continue reading A Fill-In-The Blank Content Strategy Document
Emily KonouchiFebruary 2, 2015 The equation is simple enough for someone with the worst math allergy to understand: Email list growth = business growth. And at the risk of triggering a math sneeze, the numbers back it up – The ROI of email is 4,300 percent (Source: Direct Marketing Association), and it converts at a rate 3x higher than social … Continue reading 3 Proven Ways To Turn Great Content Into A Skyrocketing Email List
David AndersenFebruary 2, 2015 The first few months of the year are usually considered a bit of a depressing time. It’s dark, cold and gloomy outside, and most of us would rather just stay indoors until Spring arrives. For email marketers, it can be challenging to find the right approach for kicking off the new … Continue reading 3 Ways You Can Re-engage Your Customers Through Email Content
