Kimbe MacMasterFebruary 26, 2015 You’re not creating ads for interstate billboards, nor are you sticking your logo on the side of a sports arena. And you’re not really in the business of creating high-level brand awareness through video, either. This is content marketing. You’re all about producing high-quality content assets on an ongoing basis to … Continue reading How to Use Video to Drive Phenomenally Better Content Marketing Results
That means you have to work harder smarter to maximize the impact of your Facebook marketing strategy. These tips help you make the most of paid and organic strategies. 1. Schedule Updates Check your page insights and track all engagement levels. Schedule your updates around activity spikes on your Facebook page. Another trick that will … Continue reading How To Effectively Promote Your Content On Facebook (script)
Dave HubbardFebruary 23, 2015 Invest in Sales Enablement or Marketing Content? It shouldn’t be an either/or situation. If Marketing and Sales were both aligned to the new buyer journey, the content that marketing created to feed their lead development engine would be exactly the same content that would enable Sales to close more business. After … Continue reading The Buyer Journey: Content Marketing Versus Sales Enablement
Investors include Adobe and Salesforce Ventures. Marketing Land on February 19, 2015 Livefyre has announced a pair of funding deals totaling $47 million, with investors including Adobe, Cue Ball, Greycroft Partners, Hillsven Capital, Salesforce Ventures and U.S. Venture Partners. The two deals are a $32 million Series D round and a $15 million Series … Continue reading Content, Community & Cash: Livefyre Raises $47 Million
How To Promote Content On Twitterby Daniel Kosir February 18th, 2015 Organic reach on social media is gradually going extinct. It’s dropped on Facebook by over 50% in just two years, and will more than likely face the same fate on networks like Twitter. Via EdgeRank Checker With its decline, more and more marketers face … Continue reading 7 Ways To Promote Your Content On Twitter
© learchitecto – Fotolia.com Charlie Gilkey shared a great concept with our BOOST coaching group the other week. He talked about how all business owners have a gold mine of “trapped content” – things we’ve already written for other purposes, then forgot about or left behind. “How many times,” he asked us, “Have you answered … Continue reading The Accidental Blog Post – How to Free Your Trapped Blog Content
Kylie Jane WakefieldFebruary 17, 2015 Social media is an important part of your small business marketing plan. Coming up with relevant and interesting content to post on a regular basis (that isn’t just about your biz) requires a little extra time. At this point, you might be thinking that you don’t have time to sit … Continue reading 3 Free Content Curation Tools That’ll Enhance Your Social Posts
You can’t know where you’re going if you don’t know where you are — and columnist Rebecca Lieb’s process for performing a content audit will help you determine just that! Rebecca Lieb on February 16, 2015 A content audit is the cornerstone of content strategy, which governs content marketing. The aim is to perform a … Continue reading How To Conduct A Content Audit
Ernest ThompsonFebruary 16, 2015 Having brand new content ideas for your social media fans and followers is the most important aspect of any social media marketing venture. This means new tweets, new pictures, new blogs, new status updates, new videos, new new new. To help keep you moving forward with your social media, here are … Continue reading 10 Content Ideas for Social Media Success
Govind AgarwalFebruary 15, 2015 A joke has been going around the internet for some time now: “The best place to hide a dead body is the page two of Google search results”. Funny isn’t it? For many it is a witty take on the most essential service of Google. But website owners would only allow … Continue reading SEO Tips: Optimized Content Equals to Increase in Ranking
