by Alanna Sloan April 1st, 2015 As the king of DIYs and great ideas, you may never think to look to Pinterest for your content promotion. However, as the third most popular social media site (after Facebook and Twitter) you really can’t afford to not leverage this tool. Here are some facts about Pinterest that … Continue reading How To Promote Your Content On Pinterest
Stephanie ClarkApril 1, 2015 It’s a Monday morning and you’re getting ready for the busy workday that lies ahead. Before you begin any of your tasks or projects, you feel like educating yourself on the latest trends and news in your industry. You warm up your fingers and start Googling away. Immediately, you become overwhelmed … Continue reading Quick Guide: Content Curation For Social Media
Steve RaysonMarch 26, 2015 LinkedIn is an increasingly important platform for B2B content marketers. The platform is clearly taking content marketing seriously with its acquisition of Slideshare and the development of its Pulse platform for long form content. I decided to take a look at what the data tells us about the state of content … Continue reading LinkedIn Content Marketing – Insights From BuzzSumo Data
With the advance of the Internet of Things, marketers’ opportunities to connect with consumers becomes much more varied — and complicated. Contributor Andy Betts recaps an Adobe Summit session. Andy Betts on March 24, 2015 What does the future of marketing look like from a consumer point of view? As the Internet of Things (IoT) … Continue reading Connected Experiences: Digital & Content Transformation
Dana ChenMarch 24, 2015 Content strategy shouldn’t be a guessing game. You need a long-term mindset, data-driven insights and a secure knowledge of your audience. Here are 10 insights you need to craft a successful content strategy, along with an infographic to tie it all together. Target Intenders Intenders are the core of your content … Continue reading 10 Easy Steps to Crafting a Successful Content Strategy [Infographic]
Facebook is planning to begin testing the next several months, the New York Times reports. The NYT, BuzzFeed and National Geographic are expected to be the initial partners. Martin Beck on March 24, 2015 Facebook’s efforts to host news publishers content are apparently picking up momentum. A report Monday in the New York Times, citing … Continue reading Facebook’s Talks To Host Publishers’ Content Are Heating Up
Lukas HardonkMarch 20, 2015 Social media is all about content. Whether you’re a business owner or not is irrelevant — content is what you go on social media to see. When it comes to being a business on social media, the amount of effort you put into content creation is much greater. It comes down … Continue reading 4 Tips for Developing Effective Social Media Content
March 20th, 2015 Fact: content is king Fact: blogging is important to search marketing Fact: good content attracts relevant traffic Fact: good content grows qualified leads So you ask yourself; “How do I create content people love? Where do I come up with the ideas?” Fact: in-house 1) Your Buyer Persona A buyer persona … Continue reading 3 In-House Sources For The Content Ideas You Need
Zoe WaldronMarch 18, 2015 As visual platforms like Pinterest, Instagram, and Tumblr are proven as more and more influential to sales, the product images these brands are taking are getting better catered to each platform. But the number of big brands that have generic, small, overly-promotional images is still very high. By taking the time … Continue reading Businesses Embracing Social Media with Beautiful Content
by Daniel Kosir March 18th, 2015 As the preeminent businesses-to-business networking platform, LinkedIn can have a tremendous impact for brands in industries of all types. From brand awareness to acquiring leads and beyond, it presents a number of options to target specific demographics and boost social media marketing efforts. With LinkedIn advertising options … Continue reading 7 Tips To Help You Boost Your Content On LinkedIn
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