Content marketing has become big in the digital marketing world, but columnist Jim Yu reminds us that without measuring its performance, our message may be falling on deaf ears. Jim Yu on April 7, 2015 Big brands are becoming big publishers in today’s world, where the lines are blurred between marketing, storytelling and content production. … Continue reading The Content Battleground: The Importance Of Measurement
Zach EttenApril 7, 2015 Did you know that you are 475 times more likely to survive a plane crash than you are to click a banner ad? According to these statistics provided by online marketing research firm Solve Media, it’s obvious that run of the mill standard ad formats just won’t cut it anymore. People … Continue reading How Native Advertising Fits Into Content Marketing
Kate BoyceApril 7, 2015 Paid search engine marketing (PPC) has been essential to the success of online B2B marketing for an incredibly long time (by digital marketing standards anyway). According to the CMI, it’s the type of paid media used most often by B2B Marketers, and is considered the most effective as well. But that … Continue reading Digital Ad Decisions: Native Content Advertising Vs Paid Social Media
VerticalResponseApril 6, 2015 Wouldn’t it be nice if you had a relationship with every one of your subscribers? If you’re sending an email newsletter, turns out you already do. According to the Nielsen Norman Group’s Email Newsletter Usability report (based on 270 email newsletters across 6 countries), email newsletters create bonds. “Newsletters feel personal because … Continue reading 75 Email Newsletter Content Topics You Can Use ASAP
Yael KochmanApril 6, 2015 Content marketing has grown to be one of marketers’ main go-to strategies for driving brand awareness and leads. Yet, most of us are struggling with measuring the performance of that content. According to recent research by Marketingprofs and The Content Marketing Institute 72% of marketers are battling the challenge of measuring content … Continue reading The Ultimate Guide to Setting KPIs For Measuring Content Performance (Infographic)
If interactive content isn’t already on your radar, it should be, explains columnist Arnie Kuenn, or you risk being left behind by your competitors. Arnie Kuenn on April 6, 2015 With more than three quarters of both B2B and B2C marketers practicing content marketing, it’s safe to say it has become a fundamental element to … Continue reading Is Interactive Content In Your Future?
Matthew SantosApril 5, 2015 Blogging is beneficial for multiple reasons: improving your website’s authority within your industry, providing answers to your visitor’s questions, and giving tips that help your visitors in various ways. If you currently have a fairly static website, aside from the blogging that you do, you should prioritize onsite blogging because it … Continue reading Onsite Blogging: The Key to Providing Your Site with Fresh Content
Lena PrickettApril 4, 2015 In 2014, the Content Marketing Institute and MarketingProfs reported that overall, B2B marketers rate in-person events as the most effective tactic they use. Part of why events work is that they enable us to meet face-to-face with our prospects, having the kind of engaging dialogues that build relationships and trust and … Continue reading 3 Ways to Generate More Event Leads With Interactive Content
by Larissa Ellicot April 3rd, 2015 Creating shareable content is key for spreading brand awareness and is a very important aspect for online marketing success. Not only is great content one of the most important foundations of your website, it is the driving force for online engagement and has been known to improve relationships … Continue reading 8 Ways To Help Increase The Shareability Of Your Content
Tool helps authors customize content for specific audiences, provides real-time coaching as content is written. Marketing Land on April 1, 2015 Acrolinx has launched a new, cloud-based content marketing platform that aims to help writers better target the words they write for the audiences who will be consuming that content. It’s called Acrolinx Cloud Edition, … Continue reading Acrolinx Launches Cloud-Based Content Marketing Platform For The Enterprise
