by Heba Hosny March 17th, 2015 The content marketing scene is brimming with big players. Most of them get noticed soon enough because hungry audience are eager for outstanding content. As a self-proclaimed Aha expert, I enjoy following content marketers who have an edge. To name just a few, I’m hooked on Marie Forleo, … Continue reading The 10 Deliciously Unique Content Marketers To Follow On Twitter
Content marketing isn’t solely for driving sales. It can recruit employees, provide customer service, facilitate product feedback and more. Columnist Rebecca Lieb tackles how content’s impact on these areas can be quantified. Rebecca Lieb on March 17, 2015 Content has become pervasive. It fills websites, social media, advertising and collateral. It comprises words, images, audio-visual … Continue reading A Meaningful Framework For Content Measurement
Brooke BallardMarch 17, 2015 I have a ginormous secret. I was lucky enough to receive an advance copy of The Content Code. Perks, you gotta love ‘em! As I’m making my way through the book for a second time, I get the genius idea to turn some of Mark’s content ignition tips and ideas into … Continue reading The Content Code: 11 Ways To Ignite Content (Infographic)
Enthusiastic early adopters, HarperCollins says its most successful community post generated more than a million views. Amy Gesenhues on March 16, 2015 360b / Shutterstock.com Last week, MediaPost.com reported BuzzFeed froze brand publisher accounts for its community publishing platform, ending unpaid content opportunities for brands that had been using the site for content marketing efforts. … Continue reading BuzzFeed Bars Brands From Publishing Content On Its Community Platform
Ascend2 Content Marketing Trends Survey also looks at effectiveness and difficulty of using different types of content. Matt McGee on March 16, 2015 Content marketing works. That’s the conclusion from a recent Ascend2 survey in which 89 percent of companies that use content marketing say it’s successful. The Content Marketing Trends survey covered 290 marketers, … Continue reading 89 Percent Of Companies Using Content Marketing Say It Works [Survey]
Jonathan LongMarch 15, 2015 Want to know the steps required to publish a visual content that engages your target audience? My company collaborated with our friends at HubSpot to create the infographic below. Visual content can be extremely effective when done correctly, but most business owners don’t see the results that they originally hoped for. … Continue reading 5 Steps To Improve Your Visual Content Engagement (Infographic)
Dave OrecchioMarch 14, 2015 Would you run your business without a strategy for product development, sales growth, and marketing? If your answer to this question is “NO”, then you will be surprised that 50 percent of digital marketers do not have a content strategy according to the state of digital marketing 2015 by Smart Insights. … Continue reading 50 Percent Of Marketers Don’t Have A Content Strategy – Digital Marketing Research
Allison VanNestMarch 13, 2015 Tomorrow is Pi Day! Grab yourself a slice of your favorite 3.14 (get it?) and gather round and talk about why so many of us feel the need to reinvent the wheel. Because while pi never repeats, your blog content can—and should—get reused. One of the reasons people feel intimidated by … Continue reading 8 Easy Ways to Reuse Your Blog Content
by Alicia Thomas March 12th, 2015 Alicia Thomas Alicia is the Content Manager at Search Engine People, where she enjoys helping clients grow their online presence through creative and engaging content. The quality of your content is an important factor when it comes to your search rankings. No longer is content simply about the number … Continue reading 9 Tips For Evaluating The Quality Of Your Site’s Content vs. A Competitor
Jeannie WaltersMarch 11, 2015 Blogs are at the center of many content strategies. Ours at 360Connext is no exception! It’s the hub of our thought leadership, our perspective on current events, our “x marks the treasure” spot for our social communities! I write several times a week and I’m often asked how we come up … Continue reading 5 Blogging Tips to Fuel Up Your Content Machine
