Each member of a buying team has different challenges and interests. Columnist Arnie Kuenn tells you how to home in on those needs to help close a deal. Arnie Kuenn on May 4, 2015 You’ve heard it before: To be successful with content marketing, your content must be catered to the customer. More specifically, content … Continue reading Why You Need A Persona-Based Content Marketing Strategy
by Michael Georgiou May 4th, 2015 If we are to pick one key inbound marketing tactic that most B2B and B2C marketers are betting big on, it has to be content marketing; with 86% of B2B and 77% of B2C marketers saying their organizations use content marketing, it is very popular. But this also means … Continue reading 5 Often Ignored Ways of Making the Most of Content Marketing
Alex DittyMay 2, 2015 Instagram marketing lessons from the Empire State Building The Empire State Building is one of the most iconic structures in the New York City skyline with one of the best views of the city. But rather than just tell you that, the Empire State team has built the Share ESB site … Continue reading Instagram Marketing with User Generated Content
WishpondApril 30, 2015 Email marketing is still one of the most powerful online marketing strategies, hands down. Of course, there are ways to develop and run successful social media and distributed content campaigns, but your email list is the most effective tool in your marketing arsenal. Unlike social media, blogs, and article repositories, with email … Continue reading 5 Easier Ways To Improve Your Email Marketing Content
Maxim BaetenApril 30, 2015 The Content Struggle Today, one of the biggest pain points between marketing and sales in B2B companies is what we refer to as the “content struggle”. Content marketing is a tactic widely used today, and marketers are now producing more content than ever before. Marketers are constantly pushing out content, but … Continue reading Improve Content Management to Close More Deals
Erica BoyntonApril 29, 2015 We’ve waxed poetic about the power of visuals and how they help the human brain process information better (and have certainly published enough infographics to have an inkling about what works). But are infographics still as awe-worthy as when they first came in to digital vogue six years ago? It’s a … Continue reading Why Infographics Are Essential For Content Marketing (Infographic)
Columnist Jayson DeMers outlines the steps you can take to ensure your branding and content efforts are working hand in hand to help drive sales. Jayson DeMers on April 27, 2015 Content marketing has become a big, amorphous topic that different stakeholders in an organization like to attack from a variety of angles. Writers and … Continue reading Brand Alignment And Content Strategy: Synergies That Sell
Jessica LawlorApril 27, 2015 Looking for a great source of content marketing inspiration? Look no further than your own email inbox! Your inbox (likely that promotions tab if you’re using Gmail) is filled with examples of brands using content marketing strategies and tactics to increase awareness and brand loyalty, ultimately leading to sales. Today, let’s … Continue reading Content Marketing In Your Inbox: Creating Emails That Pop (And Get Consumers To Take Action)
Bill FaethApril 21, 2015 Blog post link. News article link. Infographic link. YouTube link. Yawn. Raise your hand if you’re guilty of occasionally getting a little bit, well, routine with your social media content. It happens to many of us. Social media networks reach some 82% of the world’s population currently. However, nearly half of … Continue reading 50 Totally Un-Boring Ideas For Social Media Marketing Content
Warren KnightApril 21, 2015 The reason why LinkedIn has been so successful as a B2B social network is because they understand their target market and they know what tools and technologies we want to use, when looking at ways of sharing content on LinkedIn. Here are three of the best ways to gather and share … Continue reading 3 of The Best Ways To Share Content on Linkedin
