Elissa MarieApril 18, 2015 If you’ve seen any of the Harry Potter movies, then you’ve seen a cinemagraph. Remember the newspaper photographs that whimsically came to life right off the page? Luckily, you don’t have to be a full-blooded wizard to include this eye-catching format in your content marketing strategy – we muggles can create … Continue reading What the Heck Are Cinemagraphs?!: The Newest Innovative Video Format for Your Content Strategy
It should be no surprise that bad content strategy results in low conversions. Columnist and CRO expert Tim Ash explains the questions you should be asking to overcome this. Tim Ash on April 17, 2015 A marriage made in heaven — Conversion Rate Optimization (CRO) should be the perfect mate to content marketing. People rely … Continue reading The Unfortunate Reality Of Most Content Marketing Programs
Danny AshtonApril 17, 2015 Do you remember when you had to wait 20 seconds to download an image from a website? I do, and it sucked big time. The web before broadband was a major headache. If you wanted to share information with other users you had to keep the number of images to a … Continue reading Why You Need to Care About Visual Content [Infographic]
Dave OrecchioApril 15, 2015 We’ve all been there. It is 11:57 on April 15th and you are working feverishly to complete the last part of your federal tax return. A bead of sweat is dripping down your brow as you check every decimal point to ensure you did not make the fatal “audit” mistake. You … Continue reading 7 Ways Inbound Marketing Content Curation is Like Preparing an Income Tax Return
by Sharon Hurley Hall April 15th, 2015 If you’re not promoting your content, it might as well be invisible. There are more than 2 billion netizens, creating zettabytes of data. An infographic from DOMO shows that on Facebook alone, 2.46 million pieces of content are shared every minute. That’s why, if you want to build … Continue reading How To Find The Best Content Promotion Opportunities
Columnist Rebecca Lieb details the critical steps organizations should take to map out a clear content strategy to govern their content marketing. Rebecca Lieb on April 14, 2015 Organizations are finally getting the memo: They need a clear, cogent, documented and well-communicated content strategy to govern their content marketing efforts. My research (at Altimeter Group), … Continue reading Steps Toward Developing A Content Strategy
By Ian DrummondApril 15, 2015 With the rise of “owned” channels such as social media accounts and corporate websites, more and more brands are looking to distribute content directly to consumers as a major component of their marketing strategies. The thinking is that where publishers owned the audience in the era of mass media, digital … Continue reading 5 reasons media partners are as important as ever in the era of content marketing
by Daniel Kosir April 9th, 2015 You often hear a lot about content marketing ROI, and how difficult it can be to prove. Many companies struggle with determining how effective their content efforts are. While it can be difficult to prove ROI for all of your content marketing tactics, it becomes less of a daunting … Continue reading The 8 Essential Content Promotion Metrics to Track
by Joydeep Bhattacharya April 8th, 2015 Joydeep Bhattacharya Joydeep Bhattacharya is the author of Seo Sandwitch Blog where he shares latest stuff and articles related to SEO, SEM, PPC and Social Media. He has a real passion for SEO and he loves to be associated with the ever changing field of internet marketing. … Continue reading What Exactly Are You Missing In Your Content Marketing Strategy
Steve HammApril 7, 2015 Just as you originally branched out to the web by creating a website, in hopes of attracting online business, you should also branch out in regard to the type of content you provide to your visitors. For instance, written content is helpful, especially for the search engines, but videos can do … Continue reading Include Content to Maximize Video Marketing Success
