If you want an engaged audience, user-generated content is key. Columnist Jordan Kretchmer explains why UCG makes a big impact on buying decisions. Jordan Kretchmer on May 29, 2015 Branded communities are emerging as one of the most effective tactics in social marketing, so it’s no surprise that marketers are beginning to invest more resources … Continue reading Take The Wheel: 5 Ways To Drive Buyer Behavior With User-Generated Content
Ashley Taylor AndersonMay 29, 2015 In my previous article, I explored the immediate answer to our brand marketing woes: interactive content. But if history is any indicator, we can be confident that today’s innovations will quickly evolve into something we’ve only just begun to imagine. In this last article on brand marketing evolution, we’re going to … Continue reading Brand Marketing Evolution: The Future of Content Creation
by Chris Chi May 29th, 2015 Are you always looking for helpful and interesting content to share on your social media? Do you find it difficult to find the right content for your audience? Finding content has always been a big pain for social media marketer. Because there is just too much content around the … Continue reading Tools To Find The Perfect Social Media Content
Columnist Kelsey Libert delves into the data that show why you should be looking to content marketing to drive SEO value and boost your rankings. Kelsey Libert on May 29, 2015 Based on HubSpot’s “State of Inbound 2014–2015” report, the companies with the highest ROI focus on blogging, organic search, and content amplification. As the … Continue reading 5 Research-Based Findings Show Content Marketing Beats Native Advertising
Looking to take your content marketing to the next level? Learn about the benefits of content partnerships from contributor Eric Enge. Eric Enge on May 26, 2015 So, your organization has finally decided to invest in content marketing, and you’ve put a great deal of effort into getting your content marketing initiative(s) off the ground. … Continue reading How To Use Partnerships To Accelerate Your Content Marketing Initiatives
William YatesMay 24, 2015 If you’ve been following this three-part series on rapid and effective local language e-export website development, you’ll know that the aim has been to roll out sites that resonate effectively and quickly with target market audiences in order to deliver rapid ROI. While we know this process can rapidly expand your … Continue reading E-exporting: Fast-Track, Low-Cost Digital Content Repurposing and Deployment
by Mark Runyon May 22nd, 2015 We are swimming in a sea of content on the web. Ever since Google decreed that content is king, content marketers have been churning it out like their jobs depended on it. Some of it is stuffed with value and oozing with insight yet the vast … Continue reading How To Engage Your Customers With Effective Content Marketing Strategies
As consumers become more receptive to native ads, marketers are taking notice. Columnist Soo Jin Oh explains why it’s time for your brand to hop on board. Soo Jin Oh on May 21, 2015 Over the past few years, consumers’ opinions of native ads have shifted. While some consumers once perceived native advertising as confusing … Continue reading Next Level Native Advertising: Where Intent, Creative & Content Meet
Brooke BallardMay 20, 2015 If you’re like me you don’t ever feel comfortable with your social media content publishing schedule. In fact, I have a secret that’s been gnawing at me late at night when I should be sleeping. More on that later … And I think this topic is ripe for conversation. Debate even. … Continue reading If You Stopped Publishing Your Social Content, Would Anybody Notice?
Severin NesselhaufMay 19, 2015 Facebook unveiled Instant Articles last week, a feature that enables publishers to create fast, interactive articles on Facebook. Facebook Instant has two stated goals: Reduce the time it takes to load an article in the Facebook mobile app Create a more immersive reading experience within the mobile app The results so far … Continue reading Facebook Instant Articles: What It Means for Your Content Marketing
