Ranjani RaghupathiJuly 2, 2015 Content creation isn’t rocket science, but that’s not to say it doesn’t involve just as much effort and thought most times. Back in the day when copywriters carefully crafted the headline and 100 word body copy, they poured hours and hours in to conceiving the idea and fitting it in to … Continue reading 5 Step Guide To Creating Successful 4th of July Content Tailored For The Social Audience [Infographic]
Visual trumps text, so make it a key part of your marketing strategy, says columnist Jim Yu. He outlines seven steps to follow when telling your story with visual content. Jim Yu on June 30, 2015 Visual content has been dominant in the marketing and personal communication worlds. In recent years, professionals have begun to … Continue reading Visual Content Marketing: Building Digital Stories That Really Connect
Stacey RudolphJune 30, 2015 When creating landing page content, there are some simple elements that will help you drive more conversions. While not universal truths that never change, these elements are prevalent in high converting pages, and common enough to see patterns to help you drive your own successes. 1. The Killer Headline. It … Continue reading How to Create Conversion Focused Content for Landing Pages
Julia McCoyJune 30, 2015 Roundabout August 2014, Google announced that it was including HTTPS as a lightweight criteria for aiding page ranking. When Google said this, not a whole lot of people took the news truly to heart. Previous exploration of the statistics had shown that HTTPS was pretty much a parallel of HTTP and … Continue reading Why Your Site Content Must Be HTTPS: Google’s Latest Update
Sid BharathJune 29, 2015 Studies show that 54% of small businesses have a challenge creating engaging content. And even the ones that don’t think it’s a challenge probably haven’t tested their content to optimize it. That’s no small matter. Content is an important part of any online business or any business for that matter. It’s … Continue reading How Top of The Funnel A/B Tests Help Determine Your Website Content
VerticalResponseJune 29, 2015 Last week in the first of this three-part series, we covered the benefits of autoresponders and explored a variety of Welcome Emails. In this second post, we dive into Content Offer and Survey Emails. Here’s what you need to know about these two types of email campaigns. Content Offer Emails You can educate … Continue reading Guide to Autoresponders: Content Offer and Survey Emails
Mark SchaeferJune 27, 2015 One of the challenging things about marketing today is that the rules of engagement are constantly shifting. Often, a strategy that worked (June 27, 2015) will not work today. Just when you think you’ve figured out Facebook, it moves and morphs in interesting new ways. A few days ago, Facebook announced … Continue reading The New Urgency to Create Sticky Content For Facebook
If you’re tapping into user-generated content, you need to be cautious with how you interact with your fans, says columnist Jordan Kretchmer. He offers these tips on how to play it safe. Jordan Kretchmer on June 26, 2015 User-generated content is soaring in popularity among both marketers and consumers. But in this golden age of … Continue reading Rights Management 101: The Do’s and Don’ts of User-Generated Content
Laurie Sullivan @lauriesullivan, (June 27, 2015) With billions of pieces of data collected daily from searches on its site, About.com has launched a data-backed content creation lab it calls IDEA Studio, supported by more than a dozen creative team members and several data PhDs. The group will take on advertising conglomerates like WPP, which recently … Continue reading About.com Opens Data-Rich Content Creation Idea Studio
by Steven Eastlack June 26th, 2015 If there is one thing small businesses don’t lack, it’s access to a wide variety of tools to aide in the content creation process. The only true way to figure out which tool you enjoy using the most and find works best is to test them out. But, it … Continue reading 10 Tools To Help With The Content Creation Process
