Priya Florence ShahJune 25, 2015 We’ve all been there. Bloggers with writer’s block. Having no idea what to put down for our next post. Wondering how to keep up with the next deadline, even if we’re the ones who set it. I have gone through these phases quite a lot. But I usually manage to … Continue reading 10 Tips To Get First-Rate Ideas For Blog Content
Louisa ChanJune 25, 2015 欢迎光临! That’s Welcome in Simplified Chinese. I could have written that in Spanish or French but with today’s tip, you’ll be able to read anything online in your preferred language. Recently, I conducted a few training workshops on digital marketing. In one training session, I was requested to use English and Malay. In another … Continue reading Reading Web Content In Your Preferred Language
Columnist Kerry Jones shares what to look for when vetting content marketing agencies to ensure your partnership is destined for success. Kerry Jones on June 24, 2015 In his recent post about the evolving agency ecosystem, Marketing Land columnist Paul Roetzer said, “Agencies are thriving because the industry is moving too fast for brands to … Continue reading 5 Signs You Should Settle Down With A Content Marketing Agency
Joakim NilssonJune 23, 2015 If brands and organizations all over the world are embracing large scale social media monitoring data to enhance their business, can’t journalists do the same, writing sharper and more informed articles, and ultimately contributing to better journalism? Twitter has emerged, perhaps unsurprisingly, as the platform that journalists love to use. It’s … Continue reading How Journalists Can Use Social Data to Create Must-read Content
Jon-Mikel BaileyJune 23, 2015 The biggest enemy of content marketing is the blank screen. The most difficult thing about creating content is getting started. That blank screen brings fear. Your mind goes blank. No content is created. This is bad. Sometimes you need some help to get the juices flowing. Sometimes the best content doesn’t … Continue reading Video And Podcast Interviews – Powerful Evergreen Content
Jomer GregorioJune 23, 2015 In any form of marketing, the key to effective communications that generate the kind of results you want depend on how well you know the people you are talking to. Each person has unique attributes that are defined by their various needs, lifestyles and motivations. From a consumer’s perspective, the factors … Continue reading Content Marketing Buyer Personas In A Nutshell (Infographic)
Michael PattersonJune 23, 2015 Is your schedule packed full of social media content? Some experts schedule their entire social media calendar months in advance, while others like wing it day-to-day. Either way, there is one thing all the social pros have in common… They are pumping out lots of consistent content. So we need content … Continue reading 21 Places for Finding Social Media Content to Fill Your Schedule
Video might require an investment, says columnist Michael Litt, but it can give you key insights into your audience, which will ultimately lead to more sales. Michael Litt on June 19, 2015 As much as we’d like to create videos just to entertain people and make them laugh, at some point, your boss is going … Continue reading How To Use Video Content To Generate, Qualify And Score Leads
In addition to rolling out its new image creator, the company announced $2.5 million in seed funding from Venture51 and K5 Ventures. Amy Gesenhues on June 19, 2015 Content creation platform Visage has secured $2.15 million in seed funding from Venture51 and K5 Ventures, in addition to launching its web-based “do-it-yourself” tool for creating branded … Continue reading Content Creation Platform Visage Launches Web-Based DIY Tool For Creating Data Graphics
Christopher PennJune 16, 2015 Do hashtags matter? This is a question asked recently by Patrick Coffee of PR Newser at AdWeek. Should social media managers be skipping the hashtag? Rather than guess, let’s take a data-driven approach. Before we dig in, a bit on our methodology. SHIFT examined the social media engagement of posts from … Continue reading Should You Stop Using Hashtags in Social Media Content?
