by Jackie Carney July 12, 2016July 12, 2016 When surfing the web or logging into social media accounts, consumers are usually aware that their every move is being tracked and analyzed, as evidenced by the appearance of advertisements tailored to their exact preferences. The thought of these tactics being used in the physical retail landscape, … Continue reading How Businesses & Consumers Use Mobile Data Collection Software
by Bob Hutchins July 2, 2016 Follow @BobhutchinsJuly 2, 2016 Every year, Reuters releases one of the most in-depth studies about how digital news is consumed and processed around the globe. The brand new Digital News Report 2016 is packed with 124 pages of in-depth insights, specifically analyzing how users in 26 countries receive “the … Continue reading What 50K News Consumers Tell Us About Digital
by Joe Mandese @mp_joemandese, June 22, 2016, 9:34 AM A research startup backed by former Publicis media chief Jack Klues will begin testing a self-serve platform enabling brands to log in, type in a brand name, and target consumers based on the “affinity” they have for that brand. The startup, aptly named Affinity Answers, utilizes … Continue reading Klues-Backed Startup Enables Brands To Target Consumers Based On ‘Affinity’
JUNE 2, 2016Written by Ari Gillam Mobile conversion optimization efforts are becoming more important than your desktop website campaigns. We hit the mobile tipping point somewhere around 2014. People now spend more time on mobile digital media than on desktops, purchase more “smart” products such as smart watches and smart appliances then desktops, … Continue reading Mobile Conversion Optimization, Part 1: Mobile Momentum
by Tracey Wallace June 10, 2016 Follow @tracewallJune 10, 2016 Despite how easy it is to launch a webstore, scaling an online business remains extremely difficult even for the most seasoned ecommerce expert. Ecommerce sales are growing, but many retailers are struggling to capitalize on their digital sales channels. The secret to success is no … Continue reading Ecommerce Trends: 128 Stats Revealing How Modern Consumers Shop
The Walker Sands Future of Retail report found nearly a third of all consumers now shop online at least once a week. Amy Gesenhues on June 9, 2016 Online retailers not offering free shipping may want to reconsider their delivery options. According to the Walker Sands Future of Retail 2016 study, nine out of … Continue reading Retail study: 9 out of 10 consumers say free shipping No. 1 incentive to shop online more
How has Google’s recent update to its SERP display impacted consumers, advertisers and Google’s bottom line? Adobe’s Siddharth Shah looks at the data. Siddharth Shah on June 2, 2016 Google is constantly maintaining a healthy tension in its search engine results page (SERP) real estate between more ad space and less ad space. More … Continue reading How Google’s latest design choice impacts consumers’ ability to search and discover
by Desiree Toto, , Op-Ed Contributor, May 23, 2016 It seems that everywhere you look lately, you see terms like cross-channel, multichannel, omni-channel, cross-device, and online-to-offline. It’s enough to make a marketer’s head spin. With the proper context, however, these terms aren’t nearly as intimidating or confusing as they appear at first glance. Simply put, … Continue reading How Consumers Are Changing Affiliate Marketing
by Allison Checchi May 23, 2016 Follow @AllisonChecchiMay 23, 2016 Consumers today are using multiple sources of information to find information about local businesses, searching across various sites and apps, using more than one device. This zigzagging customer journey means it’s harder than ever for local business owners to meet customers where they’re searching and … Continue reading 4 Guiding Principles to Break Through Digital Marketing Challenges
It’s time to move beyond “people-based marketing” as a catchphrase and jump on board. Columnist Mike Sands discusses how it will help brands connect with people and create more relevant messages. Mike Sands on March 9, 2016 “It was the best of times, it was the worst of times.” While this quote was made … Continue reading 5 reasons people-based marketing will turn fed-up consumers into brand-loyal fans
