by Brittany LaegerAugust 6, 2016 Hiring a production company to create professional videos for your organization can be scary, especially if you don’t know what you need or what to look for from the video company. But you don’t have to go into the vetting process blind. There are internal and external considerations that will … Continue reading The 7 Things You Need to Consider Before Hiring a Professional Videographer
by Jesse Richardson July 29, 2016July 29, 2016 Fulfillment for subscription boxes demands tons of time, work and patience. As your business grows, it’s one of the few operations that scales in difficulty as quickly as your subscriber count grows – just one month of large growth can impact how and where you pack, ship … Continue reading 7 Reasons Why You Should Consider Outsourcing Fulfillment
by Laurie Sullivan, Staff Writer @lauriesullivan, July 28, 2016 Marketers strive to understand the interests, needs and expectations of people that use Facebook and Instagram to plan their media spend, but measuring the effectiveness of cross-platform and cross-channel campaigns has been a bit of a challenge. When it comes to cross-platform measurement, 35% of advertisers … Continue reading Consider Cost Per Outcome When Optimizing Audience Buying On Facebook, Instagram
by Jean Moncrieff July 12, 2016 Follow @eyejeanJuly 12, 2016 As a business owner, it’s exciting to see your business expand into new countries. On the flip side, international expansion can bring an array of new challenges. Often small businesses wander into global growth by accident. The result of an opportunistic deal in another country. … Continue reading 4 Things to Consider When Expanding Your Business Into New Countries
by Joe Hirsch July 11, 2016 Follow @yellowhammermgJuly 11, 2016 As a business leader, you may feel confident that your marketing team has a handle on your company’s digital marketing strategy. Yet you should think long and hard before deciding to allow your marketing team to lead the charge in this area on its own … Continue reading Don’t Try This at Home: Why You Should Consider a Digital Marketing Guru
by Brian Stupp July 9, 2016 Follow @IOUFinancialJuly 9, 2016 In today’s environment, employees tend to feel as they are working WAY harder than they have in years past. They are taking on additional responsibilities and feel under compensated. For companies in the position to use raises to reward and retain employees, the common question … Continue reading Timing and Scenarios to Consider Before Giving an Employee a Raise
by Andre W. Klein June 1, 2016 Follow @akleines2June 1, 2016 Map a business plan One thing you will need to absolutely do before launching your eCommerce business is to think about a solid business plan for it. It will not be enough to just create a WordPress site full of product pages while you … Continue reading 10 Dos You Should Consider for a Successful eCommerce Venture
by Andrew Raso May 24, 2016 Follow @marketinggurus3May 24, 2016 Years ago, starting a new business was a do-it-yourself exploration of the unknown. It was a process of experimenting and wandering toward success, rather than following any particular set of guidelines. Development was a trial-and-error process. Professional help and mentoring were hard to find – … Continue reading 5 Questions to Consider Before Joining a Business Accelerator
by Rahis Saifi May 19, 2016 Follow @57rahisMay 19, 2016 Web browsers are no longer the kings of internet search as they have been in years past. Since December of 2014, social media has taken over the role as the prime source for website referral traffic. In fact, even more telling than this is the … Continue reading Consider These 6 Trends to Understand the Direction of Google
by Azure Collier May 17, 2016 Follow @azurecollierMay 17, 2016 Live video is the most talked-about tool among social media marketers right now. Marketers from small businesses to large corporations are jumping on the live video trend, and it’s working. People spend 3 times longer watching live video on Facebook compared to non-livestreamed video content. … Continue reading 5 Best Practices to Consider Before You Use Livestreaming Video
