By Samar Marwan August 07, 2022 As a capitalist society that votes with dollars, the party of conscious consumerism is growing, as are the third-party certifications that verify the ethics, sustainability, and purity of products. “Natural,” “vegan,” and “zero-waste” are casually slapped onto labels without much validity or oversight. Still, hundreds of legitimate … Continue reading Look for these 6 logos if you want to be a cleaner and more conscious consumer
Do Consumers Really Care About Socially Conscious Marketing? by Maarten Albarda , Featured Contributor, November 24, 2021 The following was previously published in an earlier edition of Media Insider. There is a growing body of research that says consumers care about their world and the impact businesses have on it. According to a Sogeti Cap … Continue reading Do Consumers Really Care About Socially Conscious Marketing?
Lucy Spencer October 27, 2021 The popularity of operating a business following conscious business practices is growing. Businesses finally understand the importance of looking at the wider implications of their decisions. But how do the systems in a conscious business differ from those in a standard business? At some level, they don’t. A conscious business … Continue reading How Do Systems Differ In a Conscious Business?
Lucy Spencer August 20, 2021 Values have become a focal point for forward-thinking companies. They feature on their websites, in their annual reviews, as well as being incorporated into their processes and practices. So why are values so important? Primarily, values say a lot about you and your business; they indicate what type of business … Continue reading Why Are Values Key to a Conscious Business?
Lucy Spencer June 21, 2021 Anybody using conscious business practices knows that enhanced wellbeing is a natural by-product of living and breathing them. When your focus is not on your company’s bottom line, but is centred on providing solutions that will benefit your business, team, customers, local community, and the environment, a heightened level of … Continue reading How Are Conscious Business Practices Good For Your Wellbeing?
Ashley Graham February 22, 2021 The ‘Case of the Mondays’ is commonly known as the feelings and emotions we experience the first day back to work after the weekend. These feelings and emotions can consist of lack of motivation, productivity-blockers, a sense of restlessness, and an immense desire for the weekend to come back around. … Continue reading 7 Conscious Cures For the Case of the Mondays: Work-From-Home Edition
Dmytro Spilka November 8, 2020 The arrival of lockdown measures has led to a significant rise in enquiries for cosmetic dental procedures, according to a Daily Telegraph report. With fewer commutes to make and more prolonged periods of isolation, many people in lockdown have been left with more time to look into the mirror – … Continue reading Covid and Mental Health: Lockdown’s Influence on Marketing in a Body Conscious World
Lucy Spencer September 29, 2020 The number of organisations operating as a conscious business is growing every year as companies realise the power behind its practices. Conscious business is centred on a company’s ability to utilise soft skills and to make decisions in line with well thought out values, putting people at its heart. So, … Continue reading Are Women More Adept at Conscious Business?
Lucy Spencer August 19, 2020 Conscious business practices have been around for several years, originally developing from the concept of corporate social responsibility. They were devised to bring a more human element to the business world and to ensure businesses operated in an ethical way. Whereas 20 years ago businesses were either commercial or communal, … Continue reading Why Are Conscious Business Practices Becoming the Norm?
Lucy Spencer July 14, 2020 The concept of conscious business is becoming increasingly popular as more people recognise the transformational results that can be achieved when implementing its practices. Leadership conventions have been impacted by its heart-led style, causing many more people to adopt such an approach. Leaders are primarily attracted to the conscious business … Continue reading Discovering Leadership Inspiration in Conscious Business Practices
