There are many factors that contribute to high search engine rankings, but columnist Ryan Shelley argues that we often overlook the most important one: the user experience. Ryan Shelley on July 26, 2017 Why do companies large and small invest billions of dollars each year in search engine optimization (SEO) and other search marketing … Continue reading The psychology of search: Unleashing the power of connection
If you want to make developer-centric events a success, columnist Josh Aberant explains, you need to be able to connect with the dev community. Josh Aberant on May 10, 2017 Developers can be skeptical, dismissive of hyperbole, willing to bench-test any product claim and unhesitatingly open to sharing their opinions with the rest of … Continue reading For marketing with developer events, connection and authenticity matter
Jim Yu explains how search data can be used to better understand your customers, allowing you to create targeted, “intelligent” content that will really move the needle. Jim Yu on April 21, 2017 Customer journeys have evolved significantly in their complexity, with the sheer amount of touch points possible exploding due to digital advancements. … Continue reading SEO & intelligent content: Discovery, connection and improved performance
Mollie Shipley — February 28, 2017 — February 28, 2017 Connecting. It’s easy as 1, 2, 3. We see someone on our homepage who intrigues us or who has the credentials we are looking for, we hit that beautiful blue connect button, we customize our message and BOOM! It’s sent! Sounds great and simple enough, … Continue reading Sending a Personalized Connection Request Message
Kristina Jaramillo — December 5, 2016 Follow @GetLinkedInHelp— December 5, 2016 Clients will often ask,“What’s the ROI of getting a LinkedIn profile makeover?” Now, in many cases, the profile makeover itself will not drive revenue opportunities (although there are exceptions like Single Point of Contact – click here to read the case study.) Building a … Continue reading How a LinkedIn Profile Makeover Helped Schneider Increase Connection Conversions by 400% and Increased the Outbound Email Response Rate
With all eyes on live-streaming, columnist Maggie Malek has some tips on how to use it to tell your brand’s story and connect with consumers. Maggie Malek on June 1, 2016 Tiny screens are poised to rule the world. And if content marketing on these tiny devices is king, video content is the crown … Continue reading Live from your brand: streaming video and the new consumer connection
by Sydney Slavin May 13, 2016May 13, 2016 Let’s Connect Through multiple outreach initiatives, I have found that in addition to falling prey to the “Press enter to send” feature, many people do not know how to respond to a personalized connection request. We highly recommend sending personalized connection requests. While simply clicking “Connect” is … Continue reading Responding to a Personalized LinkedIn Connection Request
By Christine Bellefontaine April 12th, 2016 So, you’ve linked your Google AdWords and Google Analytics Accounts so you can see campaign data in GA. Setting up the link wasn’t so bad – but what are you going to get out of it that you couldn’t find in AdWords, and where should you look? Google … Continue reading How To Get Maximum Profit From Your Google Analytics + Adwords Connection
In the midst of a malware emergency or want to ensure you never have to deal with one? Columnist Glenn Gabe provides tips and recommendations based on his experience helping clients with security situations. Glenn Gabe on March 11, 2016 Security warnings in Google Search Console (GSC) can be scary. Really scary. Whether your site … Continue reading The terrifying connection between malware, Google Search Console and AdWords
by Personal Branding Blog February 4, 2016February 4, 2016 We’ve all done it. That lazy LinkedIn connection request. We collectively need to stop. Take 2 and Personalize It Before sending that next LinkedIn Connection request take 2 minutes and make it personal. Here is a video that shows you how in less than 2 minutes. … Continue reading Mastering the LinkedIn Connection
