Tag Archives: Connection

Cyber Week’s sales success depends on a year-round consumer connection

Cyber Monday

Cyber Week’s big sales numbers can blind brands to the need for a marketing strategy that connects with consumers year-round. RJ Licata on December 29, 2023 The success of Black Friday, the annual, in-person shopping bonanza complete with overnight camping for deals, has launched an entire season of markdowns. Cyber Monday, Cyber Weekend, and now, … Continue reading Cyber Week’s sales success depends on a year-round consumer connection →

Strike A Chord: The Connection Between Music And Search

Music Industry

Strike A Chord: The Connection Between Music And Search by Laurie Sullivan , Staff Writer @lauriesullivan, December 15, 2023 From her Dallas-based home office with several guitars hanging on the wall, Amy Rumpler, senior vice president of search and social media services at Basis Technologies, talked about music, instruments, and the integration with Google Performance Max. … Continue reading Strike A Chord: The Connection Between Music And Search →

Lytics adds cloud data connection feature to improve ad targeting

Marketing Technology

Marketers will be able to create create custom audiences for many advertising platforms. Corey Patterson on December 7, 2021 Customer data platform Lytics announced today that it’s offering a new tool that allows users to enhance their advertising campaigns via cloud data warehouses. The feature, Cloud Connect, is a freemium offering linking to Google Big … Continue reading Lytics adds cloud data connection feature to improve ad targeting →

How to Build a Strong Connection With Your Blogging Audience

Blogging Optimization

Chris Christoff — May 19, 2020 When you run a blog, its success relies on its readers. Without dedicated blog visitors, your content won’t be able to generate leads, build customer loyalty, or bring in revenue. That’s why you need to develop a strong connection with your audience. Did you know that 53 percent of … Continue reading How to Build a Strong Connection With Your Blogging Audience →

Boosting Morale for your Work at Home Call Center: 4 Ways to Reinforce Engagement and Connection with your Remote Team

Remote Team Management

Laura Krajewski — May 3, 2020 Some days I hit about 4 p.m. and realize I haven’t really talked to anyone all day. Sure, I’ve sent a couple Slack messages and responded to emails. But, when you’re working from home, real human interaction can be hard to find. Especially in our COVID-19 reality, there are … Continue reading Boosting Morale for your Work at Home Call Center: 4 Ways to Reinforce Engagement and Connection with your Remote Team →

Think Outside the Digital Box: Benefits of a Digital Connection During a Global Pandemic

Digital Transformation

Christa Tuttle — April 7, 2020 In 2020 we are long past the beginning of the digital age. While technology is still growing and changing, we adapt more quickly to the convenience of the new tools being offered. The novel coronavirus pandemic (COVID-19) and the social distancing that comes with it is an unimaginable challenge, … Continue reading Think Outside the Digital Box: Benefits of a Digital Connection During a Global Pandemic →

The Stupid-Simple Connection Between Employee Engagement and Microfeedback (Plus 5 Easy Ways to Engage Employees)

Employee Engagement

Michael Heller — April 26, 2018 — April 26, 2018 What does the future of work look like? Well, if the strides we’ve seen in the past ten years are any indication, it’s going to be very employee-focused, more ROWE than ever before and focus on the engagement of those…well, doing the work. Employee Engagement: … Continue reading The Stupid-Simple Connection Between Employee Engagement and Microfeedback (Plus 5 Easy Ways to Engage Employees) →

All These Mergers… Consumers Are Asking: Will Their Brand Connection Still Be There?

Branding Lessons

Ernan Roman — September 26, 2017 — September 26, 2017 DigiPD / Pixabay “By combining companies, we believe will be able to…enhance the customer experience, increase customer value and put ourselves in an even stronger position to help shape and lead the next generation of shopping,” So said Mike George, QVC’s president and CEO. But … Continue reading All These Mergers… Consumers Are Asking: Will Their Brand Connection Still Be There? →

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