Identity resolution platforms, zero-party data, data clean rooms and community building were among the approaches discussed during the conference kickoff. Chris Wood on March 28, 2023 Even with increasing privacy restrictions, marketers can still get the data they need to identify customers and personalize communications. This was one of the main themes of the keynote … Continue reading Identifying B2B and B2C consumers in a privacy-driven environment: The MarTech Conference keynote
By Steven Melendez November 02, 2022 Swag—items like tote bags, water bottles, keychains, USB keys, and others, all emblazoned with company logos—is a longstanding tradition at corporate conventions, industry meetups, and job fairs. But the productivity software company Monday.com says that it’s doing away with such tangible giveaways, starting now with its … Continue reading In an environmental push, Monday.com is ditching conference swag
Marketing operates in a complex, volatile environment and your thinking needs to reflect that. Constantine von Hoffman on September 29, 2022 Marketers must stop looking for a magic “predictable ROI” formula and embrace marketing’s complex realities, says Kathleen Schaub, an expert on modernizing marketing organizations. “Marketing gets its unpredictability from the tangled connectivity and interactions … Continue reading Predictable marketing ROI is doomed: The MarTech Conference day 2 keynote
Top marketers discuss big changes underway in how consumers and B2B buyers engage with brands. Chris Wood on September 28, 2022 How can brands keep up with the fast-changing and ever-increasing customer expectations? That was the focus of top marketers in the keynote discussion kicking off Day 1 of The MarTech Conference. “The idea at … Continue reading How to keep up with accelerating customer expectations: The MarTech Conference keynote
How to Get the Most Out of a Virtual Conference Brad Anderson / 25 Mar 2022 Over the past few years, professionals in a wide range of industries have been forced to get used to virtual conference attendance. You may not get the same feel from a virtual conference as an in-person one. However, … Continue reading How to Get the Most Out of a Virtual Conference
MarTech is a vendor-agnostic conference series that explores the complex marketing technology landscape. Our goal is to help you use martech effectively. Corey Patterson on March 18, 2022 As the upcoming spring edition of MarTech approaches, we thought it would be a good opportunity to look at all of the great insights and intelligence shared … Continue reading Guide to what you missed at the fall 2022 MarTech Conference
Susan Hunt October 28, 2021 I just spent three days at my first in-person conference in the Covid era. It was my tenth time attending this particular conference and I was so excited to be back, in person, seeing many customers and business friends for the first time in more than two years. I jammed … Continue reading 4 Ways to Prepare for Your First Conference During Covid
Liza Slavin May 28, 2021 The LinkedIn Event page is a great tool to help reach your attendees and audience, especially if you are still trying to host events virtually. Event pages enable you to make a public or private event, invite your connections, see who is attending, and update the attendees directly on the … Continue reading How to Utilize LinkedIn Events for Your Next Conference or Webinar
Plus, take our Martech Replacement Survey Kim Davis on April 1, 2021 Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. … Continue reading Accelerating ABM journeys, a better conference handout: Thursday’s daily brief
Leonard Callejo — April 14, 2020 When you have a cut or scrape, you ask for a Band-Aid. You don’t ask for an “adhesive bandage” to cover a wound. Band-Aid is a catchall term that we all use, even if we aren’t asking for that particular brand of adhesive bandage. In the team collaboration tools … Continue reading 4 Ways to Evolve Beyond Conference Call Collaboration
