Tag Archives: Conference

7 Ways to Keep Your Conference Relevant Year After Year

Sanjay Castelino — October 2, 2017 Follow @SanjayCastelino — October 2, 2017 We’ve all been there — bland conferences where attendees trudge through endless rows of booths, scan their tags dutifully, and feign interest in yet another predictable sales pitch. Those conferences bore and lose relevance quickly. However, there are best practices you can follow … Continue reading 7 Ways to Keep Your Conference Relevant Year After Year

Check It Out: WPP Convenes First Annual Shopper/Retail Conference

Check It Out: WPP Convenes First Annual Future Of Shopper/Retail Conference by Steve McClellan @mp_mcclellan, March 10, 2017 Speaking at WPP’s first annual Checkout conference in San Francisco last week, Kiran Mani, managing director of retail for Google, offered some striking statistics about the changing retail landscape, including the fact that foot traffic in U.S. … Continue reading Check It Out: WPP Convenes First Annual Shopper/Retail Conference

11 Personalities You’ll Find at a Digital Marketing Conference

Dan Hanrahan — November 10, 2016 Follow @SigstrApp— November 10, 2016 This past week, over 14,000 people gathered at the Boston Convention & Exhibition Center for Inbound 2016. One of the largest marketing events put on by the masters of inbound marketing at Hubspot, the digital marketing conference was a chance for marketing professionals to … Continue reading 11 Personalities You’ll Find at a Digital Marketing Conference