Before you head out to speak at events in 2024, consider these tips for making your presentation the best it can be. Kathy Bushman on January 10, 2024 Many marketers speak at industry events for various reasons. Some do it to position themselves as thought-leaders, gain new clients or just because they enjoy teaching. I’ve … Continue reading 3 tips to improve your conference presentations
Tag Archives: Conference
Marketing AI blueprint unveiled at The MarTech Conference
A look at how marketers can review and adopt generative AI tools in a repeatable way during this “transformational” time. Chris Wood on September 27, 2023 Marketers now have a blueprint to adopt new AI technology thanks to Shawn Goodin, principal martech strategist at technology services and digital transformation leader Capgemini. Goodin unveiled the marketing … Continue reading Marketing AI blueprint unveiled at The MarTech Conference
Identifying B2B and B2C consumers in a privacy-driven environment: The MarTech Conference keynote
Identity resolution platforms, zero-party data, data clean rooms and community building were among the approaches discussed during the conference kickoff. Chris Wood on March 28, 2023 Even with increasing privacy restrictions, marketers can still get the data they need to identify customers and personalize communications. This was one of the main themes of the keynote … Continue reading Identifying B2B and B2C consumers in a privacy-driven environment: The MarTech Conference keynote
In an environmental push, Monday.com is ditching conference swag
By Steven Melendez November 02, 2022 Swag—items like tote bags, water bottles, keychains, USB keys, and others, all emblazoned with company logos—is a longstanding tradition at corporate conventions, industry meetups, and job fairs. But the productivity software company Monday.com says that it’s doing away with such tangible giveaways, starting now with its … Continue reading In an environmental push, Monday.com is ditching conference swag
Predictable marketing ROI is doomed: The MarTech Conference day 2 keynote
Marketing operates in a complex, volatile environment and your thinking needs to reflect that. Constantine von Hoffman on September 29, 2022 Marketers must stop looking for a magic “predictable ROI” formula and embrace marketing’s complex realities, says Kathleen Schaub, an expert on modernizing marketing organizations. “Marketing gets its unpredictability from the tangled connectivity and interactions … Continue reading Predictable marketing ROI is doomed: The MarTech Conference day 2 keynote
How to keep up with accelerating customer expectations: The MarTech Conference keynote
Top marketers discuss big changes underway in how consumers and B2B buyers engage with brands. Chris Wood on September 28, 2022 How can brands keep up with the fast-changing and ever-increasing customer expectations? That was the focus of top marketers in the keynote discussion kicking off Day 1 of The MarTech Conference. “The idea at … Continue reading How to keep up with accelerating customer expectations: The MarTech Conference keynote
How to Get the Most Out of a Virtual Conference
How to Get the Most Out of a Virtual Conference Brad Anderson / 25 Mar 2022 Over the past few years, professionals in a wide range of industries have been forced to get used to virtual conference attendance. You may not get the same feel from a virtual conference as an in-person one. However, … Continue reading How to Get the Most Out of a Virtual Conference
Guide to what you missed at the fall 2022 MarTech Conference
MarTech is a vendor-agnostic conference series that explores the complex marketing technology landscape. Our goal is to help you use martech effectively. Corey Patterson on March 18, 2022 As the upcoming spring edition of MarTech approaches, we thought it would be a good opportunity to look at all of the great insights and intelligence shared … Continue reading Guide to what you missed at the fall 2022 MarTech Conference
4 Ways to Prepare for Your First Conference During Covid
Susan Hunt October 28, 2021 I just spent three days at my first in-person conference in the Covid era. It was my tenth time attending this particular conference and I was so excited to be back, in person, seeing many customers and business friends for the first time in more than two years. I jammed … Continue reading 4 Ways to Prepare for Your First Conference During Covid
How to Utilize LinkedIn Events for Your Next Conference or Webinar
Liza Slavin May 28, 2021 The LinkedIn Event page is a great tool to help reach your attendees and audience, especially if you are still trying to host events virtually. Event pages enable you to make a public or private event, invite your connections, see who is attending, and update the attendees directly on the … Continue reading How to Utilize LinkedIn Events for Your Next Conference or Webinar