Stefan Wolpers October 13, 2021 TL; DR: Scrum Questions: Seven Simple Issues and Complex Answers How hard can Scrum be; the manual has 13 pages? You may have heard something along this line from skeptics in the past, dismissing the complex nature of an intentionally incomplete framework. The point is that exciting discussions happen when … Continue reading Scrum Questions: 7 Simple Issues and Complex Answers from LinkedIn Polls
Gleb Tsipursky April 21, 2021 Have you or your employees been feeling work-from-home burnout and Zoom fatigue these past months despite the supposed convenience of working from home and using videoconferences to meet? If you enjoy video, here’s a videocast based on this blog: And if you like audio, here’s a podcast based on the … Continue reading Work-From-Home Burnout and Zoom Fatigue is a Lot More Complex Than You Think
Google’s Complex Search Technology Halting Progress For SEOs Amid COVID-19 Crisis by Laurie Sullivan @lauriesullivan, April 10, 2020 System and program delays have impacted the search industry for months, but seemingly have worsened as Google tries to prioritize projects that assist the U.S. government and healthcare system in the battle against the COVID-19 crisis. SEO … Continue reading Google’s Complex Search Technology Halting Progress For SEOs Amid COVID-19 Crisis
Kerri Hale — August 15, 2018 Follow @kerrilkhale — August 15, 2018 New York City is revered for its magnificent skyline and impressive buildings. Yet, nothing captivates picture-snapping tourists quite like the Empire State Building. An American cultural icon, New York’s 3rd tallest structure has been featured in more than 250 movies and television shows, … Continue reading Complex Project Management—What it is, and What Success Looks Like
Contributor Joy Hawkins hires a pool company and finds that the BBB’s site isn’t as simple as she previously believed. Joy Hawkins on May 18, 2018 As someone who works in Local SEO, I have always been a huge advocate for the Better Business Bureau (BBB). Unlike many review sites, including Google, they take the … Continue reading Better Business Bureau reviews are complex. Here’s what you need to know
Could the cataclysmic decline of the retail industry in 2017 have been avoided? Contributor David Rodnitzky thinks so and explains why an aggressive marketing strategy makes the difference. David Rodnitzky on February 6, 2018 Despite the amazing growth of the stock market in 2017, several sectors of the American economy had a cataclysmically bad … Continue reading The new advertising industrial complex is here — for now
As e-commerce continues to grow, retail marketers will need to invest in digital marketing. Columnist Christi Olson makes the case that search can strengthen your online retail strategy at every stage of the buyer journey. Christi Olson on May 25, 2017 In the retail space today, it’s no longer business as usual. Retail is … Continue reading The consumer decision journey in the increasingly complex search retail marketplace
Keegan Divant — November 2, 2016 — November 2, 2016 The 80’s gave us a lot of great things but the one thing we could have done without is buzzwords. Well, we could have also done without a few other things from the 80’s, but I digress. I’m not a fan of buzzwords because I … Continue reading Marketing and Sales Alignment Should Actually Look Like This, Especially for the Sales Enablement Process in the Complex Sale
by Bob Apollo Follow @bobapolloAugust 20, 2016 One of the fundamental capabilities that distinguish top sales people – and top sales organisations – from the rest is their ability to accurately qualify sales opportunities from a relatively early stage in the sales process. Effective qualification is important in any sales environment, but it’s absolutely critical … Continue reading A Far Better Way to Qualify Complex Sales Opportunities
by Richard Ruff July 6, 2016 Follow @saleshorizonsJuly 6, 2016 When comparing small transactional sales to large complex sales, the differences in the buying process are difficult to overstate. In a complex sale, the buying cycle is longer with more twists and turns; more buyers are involved both as individuals and as committees, and the … Continue reading Navigating the Byzantine World of the Complex Sale
