Tag Archives: Complex

How to use decision intelligence to tackle complex business challenges

DI is a framework for marketing and other business teams to make impactful decisions in an increasingly complex world. Anand Thaker on April 19, 2023 Complex decision-making has become increasingly challenging as strong operational excellence and productivity, especially within marketing organizations, become vital competitive advantages. Across the board, the most successful companies and investors depend … Continue reading How to use decision intelligence to tackle complex business challenges →

3 steps to navigating the complex customer journey

Customer Journey

The key to marketing success and scale is to refine your customer journey down to the essentials — the critical path. Tim Parkin on February 16, 2023 Why is the customer journey so complex? How can we improve the customer journey to deliver better results? Marketers understand the concept and importance of the customer journey. … Continue reading 3 steps to navigating the complex customer journey →

More than 60% of B2B marketers say martech stack is too complex

Marketing Technology

The preferred solution: Spend more money on it. 70% of U.S. marketers expect their tech budget to grow next year. Constantine von Hoffman on October 10, 2022 More than 60% of B2B marketers say their martech stack is too complex, with one in five saying it’s “more complex than a black hole,” according to a … Continue reading More than 60% of B2B marketers say martech stack is too complex →

As The Flow Goes: Email Senders Facing Complex Tech Sector, Apple-Google Duopoly

Email Marketing Platforms

As The Flow Goes: Email Senders Facing Complex Tech Sector, Apple-Google Duopoly by Ray Schultz , Columnist, July 11, 2022 Email, once a direct channel between sender and recipient, is now subject to an ever-more complicated flow. And this is largely due to the mobile-duopoly battle between Apple and Google, judging by Email Flow Structure: … Continue reading As The Flow Goes: Email Senders Facing Complex Tech Sector, Apple-Google Duopoly →

Marketers Begin To Tackle Very Complex Message — Youth And Gender Identity

Marketing Metrics

Marketers Begin To Tackle Very Complex Message — Youth And Gender Identity by Laurie Sullivan @lauriesullivan, May 24, 2022 Kids believe their generation has a much clearer understanding of gender compared with older generations — with 80% of kids and teens trusting people their age to understand who they are and their gender, including how … Continue reading Marketers Begin To Tackle Very Complex Message — Youth And Gender Identity →

Scrum Questions: 7 Simple Issues and Complex Answers from LinkedIn Polls

Project Management

Stefan Wolpers October 13, 2021 TL; DR: Scrum Questions: Seven Simple Issues and Complex Answers How hard can Scrum be; the manual has 13 pages? You may have heard something along this line from skeptics in the past, dismissing the complex nature of an intentionally incomplete framework. The point is that exciting discussions happen when … Continue reading Scrum Questions: 7 Simple Issues and Complex Answers from LinkedIn Polls →

Work-From-Home Burnout and Zoom Fatigue is a Lot More Complex Than You Think

Work From Home

Gleb Tsipursky April 21, 2021 Have you or your employees been feeling work-from-home burnout and Zoom fatigue these past months despite the supposed convenience of working from home and using videoconferences to meet? If you enjoy video, here’s a videocast based on this blog: And if you like audio, here’s a podcast based on the … Continue reading Work-From-Home Burnout and Zoom Fatigue is a Lot More Complex Than You Think →

Google’s Complex Search Technology Halting Progress For SEOs Amid COVID-19 Crisis

World Level Crisis

Google’s Complex Search Technology Halting Progress For SEOs Amid COVID-19 Crisis by Laurie Sullivan @lauriesullivan, April 10, 2020 System and program delays have impacted the search industry for months, but seemingly have worsened as Google tries to prioritize projects that assist the U.S. government and healthcare system in the battle against the COVID-19 crisis. SEO … Continue reading Google’s Complex Search Technology Halting Progress For SEOs Amid COVID-19 Crisis →

Complex Project Management—What it is, and What Success Looks Like

Project Management

Kerri Hale — August 15, 2018 Follow @kerrilkhale — August 15, 2018 New York City is revered for its magnificent skyline and impressive buildings. Yet, nothing captivates picture-snapping tourists quite like the Empire State Building. An American cultural icon, New York’s 3rd tallest structure has been featured in more than 250 movies and television shows, … Continue reading Complex Project Management—What it is, and What Success Looks Like →

Better Business Bureau reviews are complex. Here’s what you need to know

Business Improvement

Contributor Joy Hawkins hires a pool company and finds that the BBB’s site isn’t as simple as she previously believed. Joy Hawkins on May 18, 2018 As someone who works in Local SEO, I have always been a huge advocate for the Better Business Bureau (BBB). Unlike many review sites, including Google, they take the … Continue reading Better Business Bureau reviews are complex. Here’s what you need to know →