Olivier ChoronOctober 22, 2015 In the world of social media, staying on top and being the best are the main aims I’m sure you all have. Easier said than done, right? In an ever changing arena, with the likes of Facebook, Twitter and LinkedIn regularly updating and adding new features to their networks, keeping up … Continue reading A Social Media Checklist – How Do You Compare Against Competitors?
Andrew NguyenOctober 15, 2015 Email marketers have 3 seconds to capture attention. Emails are a lot like Youtube ads, if you don’t get attention within a few seconds the audience will hit skip. Email marketing is even harder than video ads. With email you only get a handful of words. Auditory and visual elements are … Continue reading 8 B2B Email Marketing Tactics Your Competitors Don’t Want You To Know About
Want to target an audience that’s already interested in your service offerings? Contributor Tamar Weinberg explains how to identify and capture your competitors’ customers. Tamar Weinberg on October 9, 2015 Turning your competitor’s customer into your own is a game of love, war and strategy. To do it effectively, you need to capture their attention … Continue reading Stealing Your Competitor’s Customer: A Step-By-Step Guide
By Adrienne Erin August 31st, 2015 It’s this simple: If you don’t keep track of your competitors, you’re going to lose market share to them. It’s important that you monitor what other businesses in your industry are doing in order to successfully build a brand online. One way to do that is to learn about … Continue reading Track And Learn From Your Competitor’s Content
Cormac ReynoldsAugust 1, 2015 So, you’re competitor is using private blog networks to rank their site! So, what are your options? Well, you could report them to Google, that’s true. The likely result of such an approach is Google seems to ignore it or Google does something about it but months down the line and … Continue reading How to Use your Competitor’s Private Blog Network For Your Own Gain
By Barrie Smith July 31st, 2015 Whether you’re an affiliate, an in-house SEO, a consultant at an agency, or running your own business, there is much you can learn from your competitors. Similar to athletes, entrepreneurs and successful businessmen, learning from the competition can be to your great advantage. When analysing those competitors, I’m not talking … Continue reading How To Use Your Competitors To Improve Your Marketing
John TyremanJune 20, 2015 In a recent post, we established that having true, relevant, and provable differentiators will help your firm take the lead in the marketplace. But whom do you need to differentiate your firm from? While there are multiple components to a successful branding research endeavor, today we are going to focus on … Continue reading Are Your Competitors Flying Under the Radar? Use Competitive Analysis to Adjust Your Firm’s Position
Evan CumminsJune 12, 2015 When done correctly, bidding on competitors’ brand terms can provide a nice boost to your online advertising performance. After all, if someone is looking for your direct competitor’s products or services, it stands to reason they might be interested in what you offer too. However, when done the wrong way, it … Continue reading Bidding on Competitors’ Brands: Pros, Cons & Common Mistakes
Kelly MeeneghanMay 18, 2015 In most industries, there is fierce competition. It has proven challenging for a business to clearly illustrate what sets their specific business apart from the rest. Some businesses succeed and some struggle. So what are those that are succeeding doing differently? Content Marketing Traditional forms of marketing, for example advertisements via … Continue reading What Your Competitors Are Doing That You Aren’t
Sarah GreesonbachMay 8, 2015 There are a number of legitimate ways to approach a website redesign. Many companies start with customer and website design trend research, as well as taking a look at how the technical side of website design has changed over the years. But when the time comes to start a website redesign, … Continue reading What Can Your Competitors Teach You About Website Redesign?
