Evan CumminsJune 12, 2015 When done correctly, bidding on competitors’ brand terms can provide a nice boost to your online advertising performance. After all, if someone is looking for your direct competitor’s products or services, it stands to reason they might be interested in what you offer too. However, when done the wrong way, it … Continue reading Bidding on Competitors’ Brands: Pros, Cons & Common Mistakes
Kelly MeeneghanMay 18, 2015 In most industries, there is fierce competition. It has proven challenging for a business to clearly illustrate what sets their specific business apart from the rest. Some businesses succeed and some struggle. So what are those that are succeeding doing differently? Content Marketing Traditional forms of marketing, for example advertisements via … Continue reading What Your Competitors Are Doing That You Aren’t
Sarah GreesonbachMay 8, 2015 There are a number of legitimate ways to approach a website redesign. Many companies start with customer and website design trend research, as well as taking a look at how the technical side of website design has changed over the years. But when the time comes to start a website redesign, … Continue reading What Can Your Competitors Teach You About Website Redesign?
Maria PeaglerApril 21, 2015 I got a call from a floral shop owner in a small town, and she was scared . . . One of the HUGE online floral brands was running Google ads that made them “appear” to be local. They had a big budget, an ad agency . . . And they … Continue reading Small Business Tactics You Can Use to Compete Against Big Box Competitors
Heidi SchmidtApril 8, 2015 Here at Quintain, our staff is pretty competitive by nature. Whether we’re competing in marathons, triathlons or other fun activities that give us a competitive edge (you should have seen us when we went bowling as a team!), we’re always looking for ways to push ourselves to do better. We apply … Continue reading Top Ways To Track Your Competitors Online
InklyoMarch 21, 2015 In 2010, Simon Sinek’s TED talk about the Golden Circle of marketing took intellectuals and business-minded Internet audiences by storm. Labeled like something out of Greek mythology and sounding at first like holistic cutesy talk, the Golden Circle is actually grounded in specific behavioral science, and it quickly transfixed audiences. Sinek’s theory … Continue reading What Your Competitors Can Teach You About Website Optimization
Business.comMarch 14, 2015 Alibaba CEO Jack Ma is standing his ground. The man who famously said “competition is for fun” and that he wanted to “win eBay, buy Yahoo and stop Google” is trying to position his Chinese e-commerce platform as the best in the world. But given the recent challenge from competitor Wanda E-commerce, … Continue reading A Lesson From Alibaba’s Jack Ma: Don’t Ignore Your Competitors
ZOG DigitalMarch 10, 2015 Bust out those bagpipes – St. Patrick’s Day is just around the corner! While we all love a good reason to raise a pint, this Irish saint has a few lessons every marketer can learn from. You don’t need the luck of a four-leaf clover to become the brand your competitors … Continue reading Lucky Is Good – Strategic Is Better: Making Competitors Green With Envy
Katey FerenziFebruary 18, 2015 Whether you want to admit it or not, competitors are out there and they’re likely just as hungry as you are. This post is going to provide you with a simple and easily adoptable process that will help you examine and best keep tabs on your competition. You’ll be able to … Continue reading Small Business Boot Camp: How to Identify and Categorize Your Online Business Competitors
Barry FeldmanJanuary 23, 2015 Winning at SEO calls for outmaneuvering the field. Let’s examine how to find keywords your competitors aren’t using—with tactics they don’t even know about. “Keywords don’t matter much anymore.” You find it written everywhere lately. I asked a friend who eats analytics for breakfast and snacks on SEO all day long, … Continue reading How to Find Keywords People Use (But Your Competitors Don’t)
