It’s all too easy for businesses to focus heavily on their direct competitors when devising a marketing strategy. Yes, competitor rivalry has a significant impact on a company’s growth or profitability. But it’s vital for businesses to take a step back and decide what’s really influencing their position in the market. Porter’s Five Forces is … Continue reading Use Porter’s Five Forces to Widen Your View on Competitive Forces
Let’s be honest, self-centeredness is an ugly trait – not just for people, but for businesses as well. Perhaps that’s why we see so many organizations taking active steps to continually become more accommodating to their customers. According to research by Omer Minkara of Aberdeen, however, adopting customer-centric tactics isn’t just something good that businesses … Continue reading The Customer-Centric Competitive Advantage in Marketing
