Personal Branding BlogMarch 9, 2015 80% of open positions are never advertised, according to BH Careers International. Additionally, business owners often obtain lucrative company contracts through personal and professional connections. As a professional, your most valuable asset is your network. A strong network can mean the difference between a plethora of opportunities or long periods … Continue reading Three Tools Will Give You A Huge Competitive Advantage
Katey FerenziFebruary 25, 2015 Completing an analysis of your competition before you open up shop is not only wise, it’s essential to staying in business. By monitoring your competition on an on-going basis, you’ll get to know their behavior, enabling you to anticipate their actions and stay one step ahead. As we well know, competitors … Continue reading Small Business Boot Camp: How to Conduct a Thorough Competitive Analysis for Your Small Business Idea
Rosalind HenshellFebruary 24, 2015 Reputation has always been important to any business. For many businesses, word of mouth and referrals from customers has been a big part of their growth strategy. Even companies with teams of salespeople and generous marketing budgets rely on their brand name and reputation to help seal their deals. In the … Continue reading Your Reputation Is And Always Has Been Your Biggest Competitive Advantage
Sean KimFebruary 23, 2015 There’s a saying that there’s always going to be someone better than you. This is true in every aspect of your life: personally and professionally. There will always be someone who’s a faster runner than you.There will always be someone who’s funnier than you.There will always be someone who’s more successful … Continue reading How To Identify Your Competitive Advantage In Life
by Lindsey Patterson December 31st, 2014 You know what keywords you want to target, but how do you know what its going to take to rank for them? With some good competitive analysis you can find out exactly that. And hopefully find some low hanging fruit. It’s worth mentioning that enterprise tool … Continue reading How to do SEO Competitive Analysis
It’s all too easy for businesses to focus heavily on their direct competitors when devising a marketing strategy. Yes, competitor rivalry has a significant impact on a company’s growth or profitability. But it’s vital for businesses to take a step back and decide what’s really influencing their position in the market. Porter’s Five Forces is … Continue reading Use Porter’s Five Forces to Widen Your View on Competitive Forces
Let’s be honest, self-centeredness is an ugly trait – not just for people, but for businesses as well. Perhaps that’s why we see so many organizations taking active steps to continually become more accommodating to their customers. According to research by Omer Minkara of Aberdeen, however, adopting customer-centric tactics isn’t just something good that businesses … Continue reading The Customer-Centric Competitive Advantage in Marketing
