Tag Archives: Companies

Yext No Wrong Answers Campaign Tells Companies What Site Visitors Want To Know About Them

Yext No Wrong Answers Campaign Tells Companies What Site Visitors Want To Know About Them by Laurie Sullivan @lauriesullivan, April 16, 2020 Yext launched the No Wrong Answers integrated marketing campaign to help organizations determine how well they are answering questions that people want answered on their company’s website. The campaign offers a free trial from … Continue reading Yext No Wrong Answers Campaign Tells Companies What Site Visitors Want To Know About Them →

How Strengthening Self-Service Helps Companies Prepare for the Future

Self-Service

Rohit Viswanathan — April 7, 2020 As organizations continue to settle into working remotely due to the ongoing crisis, customer service is under strain to deal with the rising volume of inquiries. Understandably, customers are looking for information on how the current situation affects the products and services they rely on. So how can self-service … Continue reading How Strengthening Self-Service Helps Companies Prepare for the Future →

5 Financial Tech Companies to Look Out for in 2020

Financial Technology

Micah Lally — March 26, 2020 If you own any sort of device that connects to the internet, mobile or otherwise, you probably have made the transition to managing your finances online to some degree. Whether it’s your bank’s mobile app or some sort of stock-monitoring software, you’re comfortable with the fact that finances and … Continue reading 5 Financial Tech Companies to Look Out for in 2020 →

Lead Generation Strategies for AI Technology Companies

Leads Generation

Judy Caroll — February 28, 2020 No matter how many movies Hollywood can cook up about robots making our lives easier in the beginning but ultimately end up ruling the world, there is no denying that the horror of it won’t stop us from creating and integrating AI into our real lives. The fact of … Continue reading Lead Generation Strategies for AI Technology Companies →

Why e-commerce companies need to build shipping costs into prices

eCommerce Strategies

Including the price of shipping into products can help manage expectations of consumers, avoid buyer reluctance and increase revenue. Sydney Wess on February 27, 2020 Working the cost of shipping into listing prices on e-commerce sites is becoming more common as free shipping grows in popularity. Whether you work shipping into listing costs or add … Continue reading Why e-commerce companies need to build shipping costs into prices →

Why Top-Performing Companies Don’t Have to Talk About How Great It Is to Work There

Corporate Productivity

Alex Castro — February 13, 2020 When you’re recruiting for Apple, you don’t need to talk about how great your culture, fulfillment, purpose, and values are—you show it. You exude these qualities in everything you do, every day, without needing to stop and explain why people love working there. People want to work for winners. … Continue reading Why Top-Performing Companies Don’t Have to Talk About How Great It Is to Work There →

“CRM is not enough:” Nearly 200 martech companies sign pledge to change the data ecosystem for customers

Customer Relationship Managemnet

The representatives of the Platform of Independents aim to create flexible martech solutions that work together across the entire technology stack. Jennifer Cannon on January 16, 2020 Ten marketing technology companies are leading an initiative with over 190 co-signatories to publicly pledge to design software that eliminates data siloes by shifting away from a CRM-centric … Continue reading “CRM is not enough:” Nearly 200 martech companies sign pledge to change the data ecosystem for customers →

6 Secrets from Companies Who Excel at Retaining Employees

Employees Retention

Mark Runyon — August 28, 2019 Follow @aspprogrammer — August 28, 2019 StartupStockPhotos / Pixabay As we hover over historically low unemployment, more employees are scouring job sites, searching for the answer to their discontentment. A study by Work Institute found that one in four workers left their jobs in 2018. Companies are being hit … Continue reading 6 Secrets from Companies Who Excel at Retaining Employees →

Growth Hacking Ideas for SaaS Companies

Growth Strategy

Christina Clark — August 22, 2019 — August 22, 2019 Lalmch / Pixabay The software as a service (SaaS) industry is flooded—I’m talking 34,727 different software solutions across 745 industries. And the number of companies entering the market will continue to rise each year. In fact, according to Gartner, SaaS revenue is expected to grow … Continue reading Growth Hacking Ideas for SaaS Companies →

Diverse Companies Produce 19% More Revenue. How Can You Achieve It?

Corporate Challenges

Amit Dua — August 11, 2019 Follow @https://twitter.com/duamit — August 11, 2019 When we talk about diversity at workplace, we generally associate it with a certain race, gender, ethnicity, or sexual orientation. It is seen as a narrow view towards diversity in various Human Resource Management courses taught in B-schools. Broadly, diversity is explained as … Continue reading Diverse Companies Produce 19% More Revenue. How Can You Achieve It? →