Economic Slowdown Puts Extra Pressure On Marketers, Media Companies: AppsFlyer Report by Laurie Sullivan , Staff Writer @lauriesullivan, October 14, 2022 AppsFlyer’s most recent mobile advertising report, released this week, reveals that Apple Search Ads tripled market share since the first half of 2020 — even as other companies suffered from the shifts to consumer privacy. … Continue reading Economic Slowdown Puts Extra Pressure On Marketers, Media Companies: AppsFlyer Report
Tag Archives: Companies
Coworking is making a comeback as companies downsize offices
By Sarah Lynch October 11, 2022 After more than 20 years in a traditional office space, Miriam Dushane decided it was time for a change of scenery. In February, Dushane, managing partner of Alaant Workforce Solutions, moved her Albany, New York-based recruiting company of 20 people to a coworking space that opened up just down … Continue reading Coworking is making a comeback as companies downsize offices
‘Tear the paper ceiling’: A new campaign wants companies to ditch 4-year degree requirements
By Talib Visram October 07, 2022 Justin Hutchinson was working at a smoothie shop in his native Baton Rouge, trying to save money for his tuition to Louisiana State University, which he was struggling to pay after the death of his father. Hutchinson was a popular employee: He’d memorize customers’ orders and even their … Continue reading ‘Tear the paper ceiling’: A new campaign wants companies to ditch 4-year degree requirements
Neutronian’s Process For Verifying Minority Ownership Companies Launches
Neutronian’s Process For Verifying Minority Ownership Companies Launches by Laurie Sullivan @lauriesullivan, October 4, 2022 Neutronian on Tuesday launched NQI Minority Ownership Verification, a standard approach to validating and scoring companies based on minority ownership. Undertone’s Uplift Collective is the first to allow independent verification of its network. It will allow media buyers to verify … Continue reading Neutronian’s Process For Verifying Minority Ownership Companies Launches
Snowflake Data Names Most Successful Companies In Data Stack
Snowflake Data Names Most Successful Companies In Data Stack by Laurie Sullivan @lauriesullivan, September 30, 2022 Snowflake, best known for its data cloud, released a report — Modern Marketing Data Stack — that looks at patterns and the technologies used by nearly 6,000 of its customers that generated revenue between June 1, 2021, to June … Continue reading Snowflake Data Names Most Successful Companies In Data Stack
Apple employees are the latest to push back against tech companies’ return-to-office plans
By Sarah Lynch August 22, 2022 Apple reportedly announced its plans to bring employees back to the office at least three days per week starting September 5. Now, some workers are pushing back. Apple Together, a global solidarity union of Apple workers, launched a petition to demand flexible work location arrangements. “This uniform mandate … Continue reading Apple employees are the latest to push back against tech companies’ return-to-office plans
Amazon Upgrades Ad Partner Status For Select Companies
Amazon Upgrades Ad Partner Status For Select Companies by Laurie Sullivan @lauriesullivan, August 24, 2022 Amazon has granted some of its advertising partners “advanced” status after launching the original program earlier this year. Tinuiti announced its upgrade in status on Wednesday, while ChannelAdvisor announced the upgrade on Tuesday and Skai in May. The Amazon Ads … Continue reading Amazon Upgrades Ad Partner Status For Select Companies
This is what companies get wrong when hiring a Chief Diversity Officer
By Porter Braswell June 28, 2022 In the beginning of 2020, when the pandemic first hit and businesses started to realize its economic implications, guess which jobs were some of the first on the chopping block? If you guessed jobs in Diversity, Equity and Inclusion (DEI), you’re absolutely right. In the frenzy of … Continue reading This is what companies get wrong when hiring a Chief Diversity Officer
Companies Missing Key Steps In Privacy Compliance
Companies Missing Key Steps In Privacy Compliance by Laurie Sullivan , Staff Writer @lauriesullivan, June 24, 2022 Nearly six in 10 executives say their organizations are very prepared to meet new consumer privacy laws set to take effect in several states in 2023, yet when asked about particular actions taken, less than half have completed key … Continue reading Companies Missing Key Steps In Privacy Compliance
More than 700 of the world’s largest public companies have net zero goals. Are they greenwashing?
By Adele Peters June 14, 2022 More than 700 large public companies around the world, from Amazon and Apple to oil companies like ExxonMobil, now have targets to reach net zero emissions. That’s a 68% increase from the number that had made pledges just two years ago. But their plans aren’t strong enough yet to … Continue reading More than 700 of the world’s largest public companies have net zero goals. Are they greenwashing?
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