74% say communicating honestly and transparently is more important now than pre-pandemic. Constantine von Hoffman on June 13, 2022 Ultimately, what all companies sell is trust and tumultuous times make earning and keeping that trust the most important thing a business can do. This can be seen in a recent Salesforce report which found: 88% … Continue reading Tough times increasing consumers’ desire for reliable, trustworthy companies
Are you reaching your audience on social media? Here are some of the most successful campaigns to use as inspiration. Akshat Biyani on May 6, 2022 There are many emerging social media platforms that marketers would be wise to take note of. These new platforms enable digital marketers to better connect with their target audiences. … Continue reading 8 companies that use social media marketing effectively
By David Salazar April 26, 2022 As one of two Black women leading a Fortune 500 company, Walgreens Boots Alliance CEO Roz Brewer knows that a key indicator of a company’s ability to innovate is the diversity of its leadership. In a conversation at Fast Company’s Most Innovative Companies Summit on Wednesday, Brewer said … Continue reading Walgreens CEO Roz Brewer says this one element sets innovative companies apart
Xandr Strikes Trial Deals With Six Measurement Companies by Wayne Friedman , April 21, 2022 Building on more TV measurement tests from TV advertising sellers, Xandr, the advanced advertising/marketplace unit now owned by Microsoft, announced it has struck deals with six measurement companies in preparation for the upfront TV market. Comscore, EDO, Samba TV, TVision, … Continue reading Xandr Strikes Trial Deals With Six Measurement Companies
By Michael Grothaus April 06, 2022 When many people think of internships, they think of temporary positions with low to no pay—a trade-off one makes in order to gain experience and, hopefully, a permanent job in the future. Unfortunately, unpaid internships hurt more than just the intern’s wallet. But if Glassdoor’s latest roundup … Continue reading These 7 finance companies have the highest-paid interns on Wall Street and beyond
Apple is second only to McDonald’s in top OOH advertisers from 2021. Chris Wood on April 14, 2022 Out-of-home (OOH) advertising isn’t just for the burger chain at the next highway stop. Tech companies are joining in on a medium that saw a boom year in 2021. And the increased interest in OOH, by tech … Continue reading Tech companies flock to out-of-home during comeback year
Zynga Began Building An Ad Network By Buying Ad-Tech Companies by Laurie Sullivan @lauriesullivan, April 1, 2022 Zynga continues to build a next-generation advertising platform that will serve the entire mobile industry, and it is buying up ad-technology companies to do it faster. The company believes its competitive advantage resides in the acquisition of Chartboost, … Continue reading Zynga Began Building An Ad Network By Buying Ad-Tech Companies
Apple, Google, Dozens Of Other Companies Back Full-Page Ad Opposing Texas Law by Laurie Sullivan , Staff Writer @lauriesullivan, March 11, 2022 Apple, Google, IBM, PayPal, REI Co-Op, and Meta are among dozens of companies participating in a human rights campaign that asks Texas governor Greg Abbott to abandon legislation that criminalizes a parent for helping their … Continue reading Apple, Google, Dozens Of Other Companies Back Full-Page Ad Opposing Texas Law
7 Tech Companies that are Changing E-Commerce Processes Deanna Ritchie / 22 Feb 2022 There’s no doubt that the COVID-19 pandemic has changed e-Commerce processes and how the entire retail industry operates. While online shopping was certainly popular before, since early 2020, it has become a mainstay powerhouse. More consumers opt for the convenience … Continue reading 7 Tech Companies that are Changing E-Commerce Processes
By Diana Shi February 17, 2022 Glassdoor released its list of top companies that were ranked by Black employees as providing opportunities for career advancement. The list comes during the height of Black History Month celebrations. The research also breaks down parts of the workplace that were most satisfactory and unsatisfactory to the … Continue reading Black employees rank these 10 companies highest for career opportunities
