by Caitlin Zucal May 3, 2016 Follow @Caitlin_ZucalMay 3, 2016 Online communities present multiple opportunities for enhanced business value. They create an experience that helps businesses achieves their goals, whether it’s acquiring new customers or increasing insight into consumer needs and wants. However, to have a successful community launch, companies must outline expectations, research best … Continue reading 7 Tips for a Successful Online Community Launch
Tag Archives: Community
3 Key Metrics to Measure Community Engagement
by Caitlin Zucal April 11, 2016 Follow @Caitlin_ZucalApril 11, 2016 Though the purpose of an online community may be different for every company, all businesses want to generate results from their community engagement efforts. Once the goals of the community (i.e. customer retention, increased revenue, lower support costs) are clearly defined, it is critical that … Continue reading 3 Key Metrics to Measure Community Engagement
Successful Community Managers Share the Secrets of Their Trade
by Juliet Carnoy April 8, 2016 Follow @julietcarnoyApril 8, 2016 The title “community manager” can be confusing. For a job position that’s existed for years, it’s still seen as an enigma in some corners. The confusion may be due to the vagueness of the title, which doesn’t detail the wide variety of hats that community … Continue reading Successful Community Managers Share the Secrets of Their Trade
3 Ways to Promote Your Local Business and Personal Brand Through Community Programs
by Personal Branding Blog April 5, 2016April 5, 2016 Locally owned small businesses offer their communities various, undeniable benefits when compared to the large chains and super stores, as you know. Your business likely puts some of its profits right back into your community, too – you generate jobs and tend to provide better wages, … Continue reading 3 Ways to Promote Your Local Business and Personal Brand Through Community Programs
5 Things Killing Your Customer Community
by Cassandra Jowett April 3, 2016April 3, 2016 Every brand wants (or should want) to build a robust online community for users of their product. Online communities allow companies to: Connect with customers and potential prospects to better understand their needs Better educate users so they become product experts Help generate and unearth customer stories … Continue reading 5 Things Killing Your Customer Community
Personal and Business Branding Through Community Service
by Personal Branding Blog March 29, 2016March 29, 2016 Building a brand is one of the hardest things a company can do. You know what “I’m lovin’ it” means. You know what a bright red cross means — but how those companies are able to go about creating their brands takes some ingenuity. It doesn’t … Continue reading Personal and Business Branding Through Community Service
Should Your Customer Community Be Public Or Private?
by Luc Vezina March 13, 2016 Follow @lvezMarch 13, 2016 The age-old question comes up time and time again: should we keep our customer community private or public? There’s always anxiety in having “dirty laundry” aired out publicly, with Google’s search engine robots crawling them for the whole world to see. On the other hand, … Continue reading Should Your Customer Community Be Public Or Private?
The Four Ways to Use Video in Your Community
by Adrian Speyer March 5, 2016 Follow @adrianspeyerMarch 5, 2016 According to numerous sources, 2016 is the year of video. We couldn’t agree more, and last week, Margot Mazur from Wistia and yours truly talked about visual story-telling in your community. There are lots of compelling facts about the importance of video in the buying … Continue reading The Four Ways to Use Video in Your Community
Do You have the Right Content Strategy For Your Online Community?
by Isha Vohra January 16, 2016 Follow @grazittiJanuary 16, 2016 Content plays an indispensable part when it comes to maintaining a high-performance online community. It can be in any form – blog posts, comments, help articles, release notes, technical/troubleshoot documentation, videos, webinars, newsletters, or/and anything else that appears on your web assets. So, if you … Continue reading Do You have the Right Content Strategy For Your Online Community?
How to Build and Grow Your Snapchat Community
by Bryan Kramer January 14, 2016 Follow @bryankramerJanuary 14, 2016 Do you Snapchat? If not, you are definitely missing out on one of social media’s biggest success stories. Since its 2011 launch, the app that allows users to send videos and photos that automatically self-destructs, now boasts over 6 billion daily views. While the original … Continue reading How to Build and Grow Your Snapchat Community
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