Brian Wallace — April 28, 2019 Follow @nowsourcing — April 28, 2019 Learn from history: what goes up must come down. In 2018, more than 1 in 7 Americans were 3 or more months behind on their car payments; could another recession be on its way? The economy cycles through boom and bust periods. It … Continue reading Preparing Your Business For The Coming Recession [Infographic]
Email Leads In B2B, But Search Is Coming Up On The Inside: Study by Ray Schultz , Columnist, June 20, 2018 Email is the top tool for driving leads into the pipeline — it is now being used by 67% of B2B marketers, according to Tapping Multi-Channel Marketing & Data As Key Engines For Growth, … Continue reading Email Leads In B2B, But Search Is Coming Up On The Inside: Study
Dunja Lazic — May 25, 2018 — May 25, 2018 Great news for commerce brands: Instagram is rolling out a brand new native payment feature for its users. Instagram users will now be able to save their credit card information with Instagram, set up a pin for payments and shop directly in the app. The … Continue reading Payments Are Coming to Instagram
Chans Weber — May 4, 2018 Follow @chansweber — May 4, 2018 Social media existed long before the Internet. Persians in 550 B.C.E. are credited with creating the first rudimentary postal system, a system described by Greek historian Herodotus as being complete with riders and horses ne’er deterred by “snow nor rain nor heat nor … Continue reading Coming Full Circle: How Businesses Are Returning to Social Media’s Original Intent
There’s good news and there’s bad news in the local service-area business space. Contributor Joy Hawkins brings us up to date. Joy Hawkins on October 13, 2017 After my column about Home Service Ads came out last week, I got a message from Google with some great news. They told me two things: Google … Continue reading Markets with home service ads: Service-area businesses are coming back to the local results
The e-commerce environment is more challenging — and rewarding — than ever. Stay on top of all the latest developments with Marketing Land’s annual coverage. Pamela Parker on July 18, 2017 You’d think online retailing would be all figured out by now, but it’s just getting more complex — and more promising — than … Continue reading Winter is coming for retailers, so it’s a good thing we’re launching the Holiday Retailer
Paul Schmidt — June 1, 2017 — June 1, 2017 What Does This News From Google Mean? Attribution is one of the biggest challenges that marketers have been facing for years. Attribution helps marketers understand what tactics, devices, and channels are helping your prospects turn into customers. Google announced this week Google Attribution. This solution … Continue reading Google Attribution: A Huge Analytics Change Is Coming Your Way
ZOG Digital — April 21, 2017 Follow @zogdigital— April 21, 2017 Publishers face an interesting road ahead as Snapchat Discover enters the We Make Original Content, Too! Hunger Games. There’ve been vocal skeptics, but the platform is pushing forward. Discover launched in January 2015, and has since been a home for daily magazine editions from … Continue reading Snap Out of It: Social Media is Coming for Your TV (DD)
Martech’s future isn’t only about bots and agents talking to consumers. Here’s what it means when they start talking to other bots and agents. Barry Levine on March 8, 2017 Amazon Echo, housing the Alexa intelligent agent In the past year or so, a new marketing channel has emerged around bots and intelligent agents. This … Continue reading Bot-to-bot marketing is coming soon. Are you ready?
Josh Martin — February 1, 2017 — February 1, 2017 The Medicare open enrollment period (or AEP) is officially over. Now what? Data is being processed. Results are being tallied. It’s time to start it all over again. To put it simply: the ANALYSIS ➡ PLANNING ➡ EXECUTION ➡ TRACKING process starts anew. Here are … Continue reading Thinking Ahead: Key Q1 Actions to Prepare for the Coming Year’s AEP
