Mark Parent — January 20, 2017 Follow @inbound281— January 20, 2017 When you built your organization’s website, you expected it to attract customers and deliver results. Just like Kevin Costner’s Ray Kinsella in Field of Dreams, you thought that if you built it, they would come. But what happens when your website isn’t delivering the … Continue reading Why You Built It, but They Ain’t Coming: 5 Tragic Web Design Mistakes
by Laurie Sullivan, Staff Writer @lauriesullivan, January 19, 2017 There is a movement across the advertising industry to build out a type of machine learning artificial intelligence that can look at key performance indicators (KPIs) within a large set of data and understand the key drivers that are moving key performance indicators either … Continue reading The Coming Of Insights Automation (DD)
Blaise Lucey — November 11, 2016 Follow @blaiselucey00— November 11, 2016 We’ve all been there. You post something on Instagram. But then… wait. How do you get your followers to check out your website? Or a product? If you’re not paying for Instagram Ads, the only way to do it is to plead followers to … Continue reading Links Are Coming to Instagram… Kind Of
Timi Garai — November 7, 2016 Follow @timigarai— November 7, 2016 The fastest way to someone’s heart is through their stomach, right? I don’t know about you, but the only thing I do more consistently than sleep is eat. When we consider my three square meals a day plus snacks, it’s no surprise that brands … Continue reading Loyalty Program Strategies for Food: Encourage Customers to Keep Coming Back
As big data continues to grow by leaps and bounds, columnist Melody Gambino discusses the future of programmatic and data deals, and why high-quality data is the key to success. Melody Gambino on August 30, 2016 Earlier this year, I wrote about the emerging opportunity for brands to truly adopt personal marketing. I define personal … Continue reading All-you-can-eat data deal coming to a programmatic market near you
August 3, 2016 Circa 2005, blogging quickly became one of the hottest Internet trends of all time. Using simple, straightforward publishing mediums like Blogger, just about anybody with a computer, a passion and a few functioning brain cells could hop online, create content within a given niche and see a constant, steady stream of traffic. … Continue reading Blogging: Coming to Understand Content Pillars and Why They’re Important
by Samantha Wright February 16, 2016 Follow @IAmSamWFebruary 16, 2016 Your Twitter timeline is likely filled with small black and yellow graphics that have smiling faces encapsulated by a ghost. If you’re over 30 it might be time to tell you that those are Snaptags and they’ve become the go-to Twitter profile picture of millennials … Continue reading The Snapchat Growth Hack Twitter Didn’t See Coming
by Denny McCorkle January 20, 2016 Follow @DennyMcCorkleJanuary 20, 2016 Digital and social media have changed communication and the practice of marketing. This blog post tells a story about this paradigm shift. Promotion is not as it used to be. As part of the marketing mix (or the 4 P’s), Promotion is simply how you … Continue reading The Circus is Coming to Town: A Digital Marketing Update
by Michael Macking December 16, 2015 Follow @michaelmackingDecember 16, 2015 As a new year approaches, it’s traditional for people to make resolutions and commit to making changes. On the HR front, 2016 may be a good time for leaders to initiate organizational change. Why not take a two-pronged approach? Use a top-down approach to make … Continue reading Ringing in the New: How HR Professionals Can Institute Organizational Change in the Coming Year
by Kevin McFadyen December 7, 2015December 7, 2015 Content creation is an important part of any blog. If you don’t post content often enough, people might forget about your blog and might not check in regularly anymore. If you do post content but don’t post anything that is unique or interesting, you will also have … Continue reading 9 Tips for Coming Up With Content Creation Ideas for Your Blog
