Harry Rollason — November 22, 2017 — November 22, 2017 Free-Photos / Pixabay Love it or hate it, Black Friday is almost upon us. This means marketing teams are in overdrive, all looking to out-market the other with above-the-line campaigns. With all this marketing spend allocated, a very important aspect often gets overlooked: how to … Continue reading 5 Ways to Combat Unpredictable Support Surges with Social Care
Ad fatigue is a problem we’re all too familiar with, so how can you avoid it? Contributor Laura Collins shares key techniques to refresh your creative efficiently and effectively. Laura Collins on September 22, 2017 Every time we step outside our front door, switch on the television or look at our phones, we’re bombarded … Continue reading Social media ad fatigue: How to combat it without spending all day making new creatives
Irisini Davis — July 10, 2017 — July 10, 2017 Retailers have a lot to think about these days. Between political risks and inflationary pressure, consumers are more cautious. Retailers have to constantly shift to remain competitive and maintain customer loyalty. Recent studies in millennial consumer behavior reveal that ‘the convenience factor’ may be more … Continue reading 5 Ways Retail Advertisers Can Combat 2017’s Big Challenges
Nathaniel Cheung — January 5, 2017 — January 5, 2017 Image Credit: Adobe Stock Right now, Facebook is one of the hottest advertising platforms on the planet. With over 1.7 billion active users as of the third quarter of 2016 and sophisticated targeting capabilities – an increasing number of companies are looking to tap into … Continue reading How To Combat Rising Facebook Advertising Costs
August 4, 2016 Banner ads, YouTube pre-roll ads, paid search ads – we’ve seen them all, and most of the time we try to ignore them. Or, if you’re like 45 million other Americans, you have downloaded a software to combat ad blocking entirely. Ad blocking softwares have seen an influx of downloads over the … Continue reading Combat Ad Blocking with Influencer Marketing
by Susan Frech July 19, 2016 Follow @SueFrechJuly 19, 2016 A few weeks ago, Facebook dropped another one of its algorithm “bombs.” The social media juggernaut announced it would now heavily prioritize posts shared and published by Facebook friends, rather than those posted by pages. The change has enormous implications for businesses that have been … Continue reading 4 Ways Brands Can Combat Facebook’s News Feed Change
by Marko Saric June 22, 2016 Follow @MarkoSaricJune 22, 2016 May was a big month in the life of Instagram. The algorithm that sorts the posts according to the relevancy and popularity has arrived. Many brands and influencers have freaked out about this. The business profiles with insights and more added features are coming soon … Continue reading Brands On Instagram Post More To Combat The Algorithm (And Why That’s A Bad Move)
by Dan Shewan March 22, 2016March 22, 2016 Imagine if shopping in the real world were the same as shopping online. You walk into a supermarket or a department store, start filling up your shopping cart, only to be suddenly distracted by a kitten playing with a nerf gun in Aisle 3. You promptly forget … Continue reading 13 Ways to Combat Shopping Cart Abandonment
Margot da CunhaSeptember 30, 2015 Whether we like it or not, we’ve all been fatigued by advertisements. Whether it’s the ugly billboard you see day after day on your commute to work or the pop-up to “take advantage of the CAR SALE before it’s TOO LATE!” that keeps appearing when you’re reading the news online. … Continue reading 3 Stupid-Easy Ways to Combat Ad Fatigue
Grant ThomasAugust 14, 2015 We are all well aware that cart abandonment is a big problem for online retailers. To get a clearer idea of the magnitude of pain that cart abandonment causes ecommerce businesses, let’s take a look at some stats. On average 68%, of shopping carts are abandoned. (Baymard) The average online conversion … Continue reading 3 Simple Ways to Use Overlays to Combat Cart Abandonment
