Tag Archives: Combat

How to Combat Price Sensitivity Using Price Drop Alerts

JJ Tyson — November 18, 2019 In ecommerce, we know that people abandon for a variety of reasons. Some consumers become distracted, some are chronic window shoppers, and some just don’t want to pay for shipping. However, one of the most common reasons for abandonment is perhaps the simplest: price sensitivity. Price sensitivity is friction … Continue reading How to Combat Price Sensitivity Using Price Drop Alerts →

How to combat marketing’s greatest enemy: Time

Time Management

If you’re struggling to get your team all pulling in the same direction, you should revamp your team’s organization to be agile and react in real-time. Joe Hyland on June 7, 2019 In recent days I’ve started thinking about our second half of 2019 plan and came across an old file, a 2018 planning deck. … Continue reading How to combat marketing’s greatest enemy: Time →

How to Combat the High Cost of Prospect Acquisition: A Seasoned Marketer’s POV

Customer Acquisition

Scott Vaughan — August 21, 2018 Follow @ScottAVaughan — August 21, 2018 jarmoluk / Pixabay The importance of top-funnel marketing efforts continues to rise, driven by the need to more precisely target, identify and engage prospects. As demand generation strategies focus more on quality versus quantity and B2B marketing teams face greater pressure to show … Continue reading How to Combat the High Cost of Prospect Acquisition: A Seasoned Marketer’s POV →

7 Tips to Combat Time Passage Awareness Disorder

Time Management

Kayla Sloan — August 10, 2018 — August 10, 2018 Most people quite literally live by a clock. We eat, sleep, work, and play according to the passage of time. Clocks tell us when to get up in the morning and what time to get to work or school. Our awareness of time starts at … Continue reading 7 Tips to Combat Time Passage Awareness Disorder →

5 Ways to Combat Unpredictable Support Surges with Social Care

Social Community

Harry Rollason — November 22, 2017 — November 22, 2017 Free-Photos / Pixabay Love it or hate it, Black Friday is almost upon us. This means marketing teams are in overdrive, all looking to out-market the other with above-the-line campaigns. With all this marketing spend allocated, a very important aspect often gets overlooked: how to … Continue reading 5 Ways to Combat Unpredictable Support Surges with Social Care →

Social media ad fatigue: How to combat it without spending all day making new creatives

Social Media Utilization

Ad fatigue is a problem we’re all too familiar with, so how can you avoid it? Contributor Laura Collins shares key techniques to refresh your creative efficiently and effectively. Laura Collins on September 22, 2017 Every time we step outside our front door, switch on the television or look at our phones, we’re bombarded … Continue reading Social media ad fatigue: How to combat it without spending all day making new creatives →

5 Ways Retail Advertisers Can Combat 2017’s Big Challenges

Business Improvement

Irisini Davis — July 10, 2017 — July 10, 2017 Retailers have a lot to think about these days. Between political risks and inflationary pressure, consumers are more cautious. Retailers have to constantly shift to remain competitive and maintain customer loyalty. Recent studies in millennial consumer behavior reveal that ‘the convenience factor’ may be more … Continue reading 5 Ways Retail Advertisers Can Combat 2017’s Big Challenges →

How To Combat Rising Facebook Advertising Costs

Facebook Advertisement

Nathaniel Cheung — January 5, 2017 — January 5, 2017 Image Credit: Adobe Stock Right now, Facebook is one of the hottest advertising platforms on the planet. With over 1.7 billion active users as of the third quarter of 2016 and sophisticated targeting capabilities – an increasing number of companies are looking to tap into … Continue reading How To Combat Rising Facebook Advertising Costs →

Combat Ad Blocking with Influencer Marketing

Ad Blockers

August 4, 2016 Banner ads, YouTube pre-roll ads, paid search ads – we’ve seen them all, and most of the time we try to ignore them. Or, if you’re like 45 million other Americans, you have downloaded a software to combat ad blocking entirely. Ad blocking softwares have seen an influx of downloads over the … Continue reading Combat Ad Blocking with Influencer Marketing →

4 Ways Brands Can Combat Facebook’s News Feed Change

Facebook Branding

by Susan Frech July 19, 2016 Follow @SueFrechJuly 19, 2016 A few weeks ago, Facebook dropped another one of its algorithm “bombs.” The social media juggernaut announced it would now heavily prioritize posts shared and published by Facebook friends, rather than those posted by pages. The change has enormous implications for businesses that have been … Continue reading 4 Ways Brands Can Combat Facebook’s News Feed Change →