Bob Van Rossum — October 15, 2018 Follow @BobVR — October 15, 2018 Walk into the MarketPro offices on any given morning and you’ll that see we are big fans of Starbucks. So, we found it interesting that in an internal letter sent to employees, CEO Kevin Johnson stated that Starbucks would be making major … Continue reading 4 Ways CMOs Can Avoid the Dangers of Complacent Leadership
CMOs Talk Authenticity, Engaging Consumers At Advertising Week by Larissa Faw , (October 01, 2018) When consumers are telling you that they hate your ads, flocking to ad blockers and ad-free platforms, then putting the same ads in front of them is probably insane, says Raja Rajamannar, chief marketing & communications officer, MasterCard, during a … Continue reading CMOs Talk Authenticity, Engaging Consumers At Advertising Week
Female CMOs Lead In Brands Delivering Customer Experience by Laurie Sullivan , Staff Writer @lauriesullivan, September 12, 2018 Seven of the top 20 brands in the fourth annual Brand Relevance Index (BRI) released Wednesday have female CMOs or heads of marketing. Netflix at No. 4, Google at No. 6, Samsung at No. 7, LEGO at No. … Continue reading Female CMOs Lead In Brands Delivering Customer Experience
Bob Van Rossum — August 18, 2018 Follow @BobVR — August 18, 2018 What a Marketing Executive Search Firm Looks for in Influential Leaders Today’s CMO is tasked with being responsible for business growth more than ever. They must be the voice of the customer, digitally-savvy, innovative, a great leader, and an effective change agent … Continue reading How CMOs Can Meaningfully Impact the World Beyond Their Organizations (And Why)
Dave Sutton — June 4, 2018 — June 4, 2018 Marketing today is like drinking from a firehose. The rate of change in the industry is mind-numbing while the skill set continuum required expands just as quickly. Technology’s exponential growth has given rise to almost 7,000 total marketing technology solutions by 2018, as well as … Continue reading Are CMOs the Most Endangered C-level Species in 2018?
Bob Van Rossum — May 28, 2018 Follow @BobVR — May 28, 2018 Generation Y (also known as Millennials) can often be misunderstood when it comes to their roles in the workforce. Some think of this generation as innovative and influential, while others consider these young adults lazy and entitled. But before getting too caught … Continue reading What CMOs Can Learn from Millennials through Reverse Mentoring
Debbie Qaqish — May 18, 2018 — May 18, 2018 Another enormous transformation in the role of the B-to-B CMO is occurring. In addition to having responsibility for ROI, CMOs are now finding themselves responsible for customer engagement. In some ways this is a natural transition. The customer is now in control and demands a … Continue reading 3 Barriers CMOs Face in Becoming Chief Customer Officers
Contributor Jim Yu encourages marketers to avoid getting bogged down in learning AI technology, but suggests they instead focus on what can be done with it. Jim Yu on March 9, 2018 The Artificial Intelligence (AI) wave is rolling across the industry and, for CMOs who intend to stay two steps ahead of their … Continue reading Accelerating your AI journey — 5 steps to get CMOs started
Bob Van Rossum — January 15, 2018 Follow @BobVR — January 15, 2018 raphaelsilva / Pixabay If your brand still doesn’t have a social media marketing strategy in place, you’re falling behind. Social media has become an integral element of every brand’s digital marketing strategy (and with reason). With major social media networks like Instagram … Continue reading Top 5 Instagram Marketing Trends CMOs Should Prepare for in 2018
Dave Sutton — December 26, 2017 — December 26, 2017 In the age of disruption, marketing leaders can no longer rely on “the way it’s always been done.” As markets change and customer expectations evolve, CMOs must change and evolve with them. Organizational restructuring, cross-department collaboration, cohesive digital strategies and systems—these responsibilities fall to the … Continue reading 7 Skills Transformational CMOs Must Possess
