Columnist Joe Hyland believes the most successful CMOs aren’t the ones who spend the most money; they’re the ones who invest in sophisticated martech stacks that produce big returns on revenue in the long term. Joe Hyland on December 12, 2017 “Budgets recede amid demand for results.” That’s Gartner’s headline on their latest CMO … Continue reading CMOs should be measured by their results, not their spend
As we edge closer to 2018, columnist Jim Yu lays out five martech trends you’ll need to monitor to lead your organization to success in the year ahead. Jim Yu on November 15, 2017 As you put together your marketing strategy for 2018, there have never been more tools and tactics fighting for your … Continue reading 5 marketing technology trends CMOs need to master for 2018
CMOs, Audiences Move To Their Own Beats by Nathan Hanks , Columnist, November 13, 2017 Marketers have long understood the power of music. As early as the 1920s, when commercial radio was in its infancy, advertisers began experimenting with jingles. General Mills even went so far as to commission a Minneapolis barbershop quartet to perform … Continue reading CMOs, Audiences Move To Their Own Beats
Contributors Erica Seidel and Nadine Dietz round up the insights gleaned from the leading CMOs they’ve profiled and discuss how marketing teams and talent can evolve going forward. Nadine Dietz & Erica Seidel on June 22, 2017 When we started our column, “Driving the Modern Marketing Organization,” our goal was simple: to showcase how … Continue reading CMOs at the wheel: How are they Driving the Modern Marketing Organization?
Effective data management is critical to B2B digital marketing success. Columnist Sonjoy Ganguly explains how implementing a rich, B2B-focused data structure and collaborating with the right strategic partners can make all the difference. Sonjoy Ganguly on June 1, 2017 In digital media and advertising, data management platforms (DMPs) have become an essential tool that “ingests, … Continue reading B2B CMOs and CIOs: It’s time to rethink data management
Columnist Chandar Pattabhiram discusses the power of cultivating a ‘tribal’ feeling within a brand’s community, which can drive customers to action and advocacy. Chandar Pattabhiram on May 19, 2017 I speak a lot about the ongoing battle for the heart and mind of the customer and the role that brand plays in this important … Continue reading Hey, CMOs: Who owns your brand?
Looking to keep ahead of the curve in your marketing career? Columnist Brent Hieggelke shares the trends and technologies that will help you be innovative and thrive as a CMO. Brent Hieggelke on May 12, 2017 Over the last two years, the average tenure of an American chief marketing officer has dropped by six … Continue reading CMOs, invigorate your brand and your career
Mark Miller — February 9, 2017 Follow @MMtwopointfive— February 9, 2017 Find a job you’re excited to come to every day. Technology and the nature of modern business are rapidly expanding the traditional workplace far beyond cubicles and office buildings. Remote marketing staffing and team members that contribute their productivity and expertise away from a … Continue reading CMOs In Pajamas: Could You Lead a Marketing Department Remotely?
CMO John Dillon says Denny’s marketing is built around the founder’s original reason for opening the restaurant — because he loved to feed people. Amy Gesenhues on February 9, 2017 In recent years, Denny’s has undergone a major revitalization that has touched on everything from the restaurant’s marketing strategy to its menu items, and … Continue reading A CMO’s View: Denny’s purpose-driven marketing puts spotlight on brand’s revitalization efforts
Columnist Mike Sands says that if CMOs want to thrive in the year ahead, they’ll need to lead the charge in building customer obsession across the enterprise. Mike Sands on February 7, 2017 This year, at least 30 percent of CEOs will fire their CMOs for not having the right skill set to … Continue reading 3 ways CMOs can win the hearts of customers — and CEOs
