Tag Archives: ClickThrough

Why Your Click-Through Rate is Getting Shittier Every Day

Chloe Rolph — December 12, 2017 — December 12, 2017 Free-Photos / Pixabay Who doesn’t love the honeymoon period of a social ad campaign? You’ve launched and things are fresh and exciting. Your audience can’t keep their thumbtips off your ads. Your click-through rate is soaring… 2.41%… 4.51%… 9.17%?! Nothing can stop us babe. The … Continue reading Why Your Click-Through Rate is Getting Shittier Every Day

“But Our Click-Through Went Up 35%” – Looking Deeper at Optimizing Your Web Experience

Denise Carney-Jones — May 5, 2017 — May 5, 2017 How many times have you heard that? The digital space offers great opportunity for tracking and measurement, but it is important to look beyond the surface. Objectives for display ads and paid search are not typically to interact with the ad itself, but to ultimately … Continue reading “But Our Click-Through Went Up 35%” – Looking Deeper at Optimizing Your Web Experience

11 Simple Steps to Boost Your Organic Click-Through Rates [Infographic]

Louis Foong — November 27, 2016 Follow @thealeagroup— November 27, 2016 Your content marketing may be worthy of Shakespeare, but if you’re not able to snag high click-through-rate (CTRs) then it probably isn’t doing your company much good. After all, the point of great content marketing is snagging a high CTR so that the effort … Continue reading 11 Simple Steps to Boost Your Organic Click-Through Rates [Infographic]

Infographic: 11 amazing hacks that will boost your organic click-through rates

Got great content and rankings, but still not getting clicks from organic search? Columnist Larry Kim shares tips and a fantastic infographic on how to improve your organic CTR. Larry Kim on October 6, 2016   Do you care about your organic click-through rate (CTR)? You should. Why? For one thing, pages that have a … Continue reading Infographic: 11 amazing hacks that will boost your organic click-through rates

Test points to likely influence of click-through rate on search rankings

Columnist Brian Patterson shares the results of a click-through rate test performed on one of the test websites he maintains. Brian Patterson on August 30, 2016 There has been a lot written about click-through rate (CTR) as it relates to SEO. Some say that it really doesn’t matter. Others say that it is very possible … Continue reading Test points to likely influence of click-through rate on search rankings

Reactivation Campaigns Protect Open And Click-Through Rates

21 June 2016  by Laurie Fullerton We miss you: reactiving your email marketing campaigns for B2B With 25 per cent of email addresses in company databases classified as inactive, B2B marketers reassessing their email marketing strategies may want to consider launching a reactivation email marketing campaign. With an average of 30 per cent of email … Continue reading Reactivation Campaigns Protect Open And Click-Through Rates

5 brilliant headline hacks for crazy high organic click-through rates

Just say no to low CTR! Columnist Larry Kim explains his tactics for improving click-through rates on organic search listings. Larry Kim on May 24, 2016     What is the most important ranking factor? Ask 1,000 SEOs and you’ll get a wide variety of answers. Getting links and creating great content would definitely be … Continue reading 5 brilliant headline hacks for crazy high organic click-through rates