by Amanda Nickels May 6, 2016May 6, 2016 Let’s say a middle-aged man—we’ll call him Frank—is driving his car at night and someone unintentionally blinds him with their high beams, causing him to drive into a ditch. Not a great situation, but now he’s in the market to purchase a new vehicle. In light of … Continue reading Improving Click-Through Rate from Search to Landing Page
by Michele Ballinger March 24, 2016 Follow @ballingertweetsMarch 24, 2016 Last week, we outlined how the digital age has transformed the Information and Media industry, and how it has made customer loyalty more important than ever. Even though the industry continues to rely on advertising revenue streams, the digitization of information has significantly impacted advertising … Continue reading Click-Through Rates Do Not Measure Customer Engagement, Retention or Loyalty
The real value of social data is what it can tell you about the interests of your customers and prospects, says columnist John Donnelly III. John Donnelly III on May 12, 2015 Most social marketers have a strong sense of what kind of traction their content gets on each social channel. They’ll also probably be … Continue reading How The Right Social Insights Can Boost Your Click-Through Rates
WishpondApril 20, 2015 I have a confession to make, I’m terrible at opening emails. But worse, even if I do open an email, I rarely (if ever) click-through on an offer. The thing is, I really don’t feel like I’m to blame here. I’d love to be genuinely excited about every email I receive but … Continue reading 7 Examples Of Emails That Are Doing Nothing To Encourage A Click-Through
Jess ArmstrongMarch 23, 2015 If you are looking to improve your Quality Scores in AdWords, almost every single PPC expert will start by telling you to take steps to improve your click-through rate. No surprise there. Google has not been shy in sharing that CTR is the most influential metric used in calculating your Quality … Continue reading Is Quality Score REALLY Just Click-Through Rate?
